subject: Tips To Build Your Email List For Effective Email Marketing [print this page] Email marketing solution provides the best results if you know how to do it properly. Email marketing is not just sending email messages to potential clients. More often than not, if you just send email to a lot of people without careful consideration and permission, your email is flagged as spam. Additionally, your marketing efforts are put to waste.
Email marketing provides optimal results with your previous active customers. With this situation, your previous customer reads every email you send him, which means your marketing efforts can yield the expected results. Of course, both marketing efforts and expenses are not put to waste.
Since email marketing works best with previous active customers, it is better to build a list through in-person events. In-person events include seminars, workshops, and expos. These events are where several businessmen get to introduce their products and services to the public. This is a good chance for requesting email addresses from the participants of the event and building an email list for your further marketing strategies. Here are some tips to get people to register in your email list.
- Give discounts. People are always vying for discounts and freebies. They cannot simply resist that 20% discount offer or a free e-book in exchange of their email addresses. You can easily make them sign up in your list with this proven and tested marketing strategy. For an effective business flyer or card, you may put an enticing discount offer or freebie at the back. Remember to always include your website URL.
- Email the people who registered on your list at the end of the week. Send an email to everyone who took the time to sign in your list. Remind them to avail of the discount offer or freebie on your website. As much as possible, make them custom-made and follow the steps to making an effective email subject line and content.
- Be an effective speaker. If you are a speaker at an event, showcase your talents and expertise. This can encourage your audience to sign up on your list when you ask them to do so. You may even discuss about it with your audience. You can cite your discount offers and freebies available for them when they permit you to send them an email.
After you solicit email addresses successfully, you are now ready for a follow up marketing through email. You are assured that your email marketing campaign is going to achieve your desired results. This definitely helps in boosting your sales and website traffic. All that is left to do now is create an effective message for your marketing campaign.
Adding an email marketing solution to these efforts creates an opportunity and advantage to managing and handling your customers. You can analyze reports as frequently as possible with an email marketing solution. With these reports, you are able to know which things work and which things don't. You can improve your email or newsletter starting from the subject, to the relevant content, and to the links within your message.
