subject: Transition From Pill Vitamins To Liquid Vitamins [print this page] A major revolution is taking place in the supplementary vitamins market. Pill supplements are increasingly being rendered obsolete by liquid vitamins, and this is the crux of the revolution. A majority of the 'new people' who consider making use of supplementary vitamins are opting to go for liquid supplements, rather than pill supplements. That number is in addition to that of those who have been using supplementary pills for some time, and who decide to switch from the pill vitamins to the liquid vitamins. Surely, it can't just be that people are opting to make the switch from pill vitamins to liquid supplements. There must be something motivating them, possibly a number of factors making them choose to go that way, and it is those factors that we are now interested in making an examination of.
Now without a doubt, one of the factors fueling the transition from pill vitamins to liquid vitamins would have to be the aggressive marketing by the makers of such liquid supplements.
Pill vitamins, the variety that we have always had, tended to be sold in drug stores and pharmacies, like any other sort of medication. The makers of liquid-supplements chose to go about their marketing in a different way. They realized that the stocking of pill vitamins in drug stores exclusively would tend to have the effect of making the supplements inaccessible to many people. They also realized that the stocking of pill vitamins in drug stores exclusively would have the effect of making the supplements look scary to people who are afraid of medications (which most people are). So, the makers of liquid-vitamins decided to market their products through the direct marketing system: where the users of the vitamins also turn out to be the distributors/marketers. Presented in this way, it would have been impossible for the pill vitamins to keep up with the pace, hence the quiet revolution. Under this scheme, the liquid-vitamins are presented as nutritional supplements, to be used on an ongoing basis, whereas the pill vitamins are presented as 'medications' in all but name, so that you only use them when in need. Yet, as we all know, vitamins - if one is to get optimal benefit out of them -need to be used on an ongoing basis, rather than on an occasional basis.
The transition from pill vitamins to liquid-vitamins has not been a result of adept marketing alone though.
There have been a number of counts on which the liquid-vitamins have been termed as somewhat superior products to the pill supplements. One of those is with regard to the palatability, where many people find the liquid-vitamins more palatable than the liquid vitamins. Second is efficacy, where some users have argued that the liquid vitamins are more effective in the body than the pill supplements. Third is pricing where, in most cases, one ends up spending much less on the liquid vitamins than they would have to spent, in the same duration of time, on pill supplements.
