subject: Bacteria content lowest in TruMilk [print this page] How safe is the milk I drink? Is it free of contaminations and adulteration? Is it cow milk or has it been mixed with milk from other animals? If you are health conscious, these are some of the questions that must be crossing your mind very often.
Let's face it. Rarely do we find people in the cities who have their own herd of cows. There is no choice but to depend on what is available in the market. To be on the safer side, you would boil the milk and take all precautionary measures to prevent it from spoiling immediately. But, is that safe enough? What if the milk was adulterated or contaminated even before it reached you? Or, it contained high levels of pesticides? Under what conditions are the cows living in? There are many questions but the key question is if there is a brand of milk that's safe?
There is, however, a single answer to all the questions. TruMilk. TruMilk is a brand of pasteurized milk from Dairy Pride, a subsidiary of Macro Dairy Ventures Limited (MDVL). TruMilk is claimed to be the safest milk available in the market. TruMilk is believed to be a healthier option because the dedicated staff of Dairy pride not only supervises each and every phase of the production, starting from milking till transportations of the milk, but also supervises what the cows eat and how they live.
Independent studies have shown that the bacteria content of TruMilk is the lowest amongst all brands of packaged pasteurized milk available in Punjab. And whilst boiling can reduce bacteria in other milk too, there are some harmful ingredients that do not get destroyed even on boiling. These ingredients are not found in TruMilk at all. Let's explore how this is so.
The key differentiator is that TruMilk is a product of Dairy Pride. It is milked in their own farms, from their own herd, residing in their own facilities. They do not collect milk from any third party sources. This means, complete control on hygiene and the quality of the milk.
The moment the process of collecting milk from various centers and manual milking are eliminated, the common sources of contamination and adulterations are also eliminated. There is no question of unclean hands or vessels, addition of water, thickening agents, preservatives or coloring agents, unhygienic and unsafe storage and transportation, administration of hormonal injections or other yield enhancers to increase supply.
There are no hormonal injections or yield enhancers administered on the cows and therefore no toxic residues on TruMilk. The cows eat fodder from farms that have been contracted by Dairy Pride. These farms are monitored and seen that the use of pesticides is minimal, if any.
Only healthy cows are milked at Dairy Pride. Their expert veterinarians monitor each and every cow to ensure that she is free from any disease, gets her fodder as per her needs, and leads a healthy, stress-free life.
Cold chain is maintained all through the process. The minute the milk is extracted from the cows, it is refrigerated at a temperature of 4 degrees. This temperature is maintained even during transportation. Also, there is no addition of caustic or urea to other additives to increase the shelf life of our milk.
So, how safe is the milk you drink? If you have not tried TruMilk, it's time you did. You know that there is no collection of milk from various sources, production is under strict quality control, and that the cows eat well, live well, and they are milked under the utmost hygienic conditions. And most importantly, in case you have any more questions, you know that you can find the answer in the farm itself. That should give you the complete peace of mind.
