subject: A watch repair advertisment [print this page] During World War II, near the train station in London, a watch shop door, hung the ad: "Dear soldiers: a time when war, if your watch is broken at any time to the repair shop. This point does not remember the name , address, and repairs to your return from the battlefield after the repayment of ... ... "The campaign gathered in London on the British and French soldiers of other countries is tantamount to falling for the world pie. News spread like wildfire. Soon, wait for the repair of the table in front of the soldiers will be lined up in long queue watch. The sight of such crowds and order his colleagues arrived secretly surprised and some barely disguised pleasure, because things are obvious, at that point end watches because of busy with the "free" repairs caused the collapse of their own. Day she passed. In attention and ridicule colleagues in the house still seriously watch every customer, not as they imagine they do because of "free" and collapse.
Gradually, it was found that not only the soldiers were grateful for this watch, even their families, friends, lovers, after hearing the news, whether near or far also have come here to buy watches, gave about expeditions relatives. Thus, among the soldiers, the repair of the table to have a shop selling watches, immediately became a trend. In this way, the house watch a watch turnover far exceeds the cost of repair of the watch.
A seemingly loseing money advertising, have made it hit home watch won a good reputation, has made a huge profit. See, for that is available, not just one on life, but also an operation of creative ideas
