subject: Organic Seo Versus Ppc Advertising [print this page] For any business operating today, PPC advertising is easier to understand than organic SEO and offers what they presume will be instant results. Unfortunately, comprehension has nothing to do with real value, or the purchasing habits of consumers. Were are all conditioned to accept the principles behind pay per click advertising which mimics classified ads from the brick and mortar world. Additionally, both business owners and consumers seek instant gratification, as if the concept of a McDonalds drive-thru window can be applied to everything we seek or do. If you give this scenario some thought, you will see that instant food is also considered junk food, containing very little value that is not the foundation of a healthy diet but removes hunger while youre on the go.
A business needs a strong foundation just as much as it needs customers that are not just window shopping, but actually buying your goods or hiring your company to provide great service. While you must do some form of marketing or advertising to let people interested in what you have to offer them know your business exists, PPC advertising does not produce the value perception to internet consumers that it does to internet businesses. Properly applied organic SEO and great information provides every business with quality traffic that converts into customers more often.
Consumers do not use the internet to buy, they use it for research. Most internet users connect with organic search results and never look at the paid placements known as PPC for Search. Ranking high in organic search placement is the key to everything you want your business to achieve. While PPC does have great merit for expanding a companys exposure once their online presence is established, it is the most expensive and least effective form of attempting to connect with your target audience. Yes, organic SEO marketing takes some time to enjoy the effects, but every dollar you spend on ethical and White Hat search engine optimization with guaranteed results delivers residual ROI. PPC is only useful as long as youre paying for new ads.
Some valid statistics on how much more beneficial organic SEO really is:
93% of ad dollars spent in PPC for search is wasted.
85% of search engine users ignore PPC ads found in search results pages.
75% of all internet users ignore businesses not found on page one of search results.
65% of online businesses lose lead conversions to non-original content.
15% of search users notice PPC ads in slots #1 and #2 on the right sidebar.
7% of search users who see the top paid search inclusion ads actually click through.
6 times more to convert visitors from organic search than from PPC ads in search.
There isnt a business anywhere today that can afford to burn 93% of their marketing budget, but millions do it every day. This imbalance is far from wise use of your operating budget. It isnt like the brick and mortar world, though most pay no attention whatsoever to signs, commercials and advertisements there too. This is why 85% of internet users dont even look at the expensive pay per click ads on the right column of the organic search results page, making your website content and organic SEO what you should be focusing on. Then there is the fact that in reality, organic SEO for your website optimization and every portion of your marketing campaigns costs pennies in comparison to keeping your business where someone might notice the PPC ads.
Your business doesnt just need heavy traffic; it needs precisely targeted traffic that arrives on a rich, meaty website stuffed with information that keeps their attention. Organic SEO is all part of the guidelines of keeping it relative in search, but your website must finish the task of engaging visitors and bringing them to take the desired steps to conversion. Its all about building trust and giving them tons of great information. Trust is one thing that is wrong with using PPC to market your business. The majority of consumers believe that advertisements are not truthful. You cant buy customers, you have to earn them.
