subject: Indian footwear market has large potential [print this page] The growing aspiration to look trendy but comfortable has increased the demand for footwear having international high-fashion brands in Punjab. And for the brands, it is an opportunity to provide the Punjabi consumer with products that have a classic elegance tasteful luxury, enduring quality and fine imprint of craftsmanship. Jimmy Choo, Pavers England, Christian Louboutin , Moschino just to name a few, the global luxury brands in footwear have already entered the Indian market.
The affluent customers in India today have a wider choice in buying stylish and comfortable shoes. There is a huge potential I would rather see. People are willing to shell out money for a good product. They need styling. They need comfort and if that comes for a price. Why not! At Show Tree we are selling at somewhat around INR 12,500 a Christian Louboutin Shoesof Lacoste and it's selling. There is a very huge potential provided theChristian Louboutin shoes should be very comfortable and stylish in that matter,' said Hitesh Aneja, Brand Head, Shoe tree. The 500 million dollars Indian footwear market is growing at 15-20 per cent annually. A majority of global brands are foraying into the Indian market through the franchisee route. Bullish about the Indian market, Reebok, an International footwear brand, is expanding its reach by joining hands with Franchise India Holdings Limited, an integrated franchise and retail solution provider. People in the Indian middle class today have more money to spend on quality and designer footwear, and the working class too wants comfortable, durable and trendy shoes that they can wear at workplace.
