subject: How You Can Extend the Reach of Your Flyer Marketing [print this page] One thing that flyer templates will not teach you when it comes to custom flyer printing is how to really deploy them and make them work. You may think it is all about the designs, but in reality, the flyer's reach in the market counts for a lot of its success. So, if you were planning to distribute those designs and flyer templates only by hand in any random location, it should be clear that you still have a lot learn.
Let me help you understand how you can extend the reach of your flyer marketing beyond just the simple confines of distributing them by hand. Below are a few tips that should help you make your flyers reach a lot more people in the most numerous of places.
Look for important arterial travel nodes The first trick in extending the reach of your flyers is to search for those important and arterial travel nodes. Basically these are the stations or nodes in your town or city's public transportation system that lots of people pass through. This can be a hub or a grand central station of sorts where people arrive and transfer to other transportation avenues.
These travel nodes are perfect areas for color flyer distribution since you can get a lot of different kinds of people at one location. You do not need to move from place to place to get people to accept your flyers. They will come to those travel nodes themselves and you can just give your flyers as they pass by. Since you are in transportation nodes, anywhere within the reach of the transportation system is within your reach as well with your color flyers.
So if your town or city has a hub or a good arterial transportation node, it might be a good place to start extending the reach of your custom flyers.
Target specific locations With your baseline for distribution set just like above, the second trick that you can do to extend the reach of your flyers is to target specific uncommon locations. For example, if your market or most of your customers are women, then you might want to post a distribution effort near places where a lot of women like to gather. From spas, beauty salons, shoe shops and clothes stores, they will be there and you can extend your custom flyer's reach by distributing at those locations. You can apply this trick to any of your target markets. This helps you distribute your color flyers more proactively, getting more results in specific locations
Make your flyers useful Another way to extend the reach of your custom flyers is to basically make them more useful. You can actually create flyers with calendars, flyers with maps, flyers with quotations and many more other important content. Since they are useful, more and more people will pick that useful color flyer of yours and of course by default extend your reach as well.
Turn them into inserts and staple-ins To add more deployment options for your flyer printing, you can also try to turn your flyers into inserts and staple-ins. As you sell your products or give out your services, you can basically insert your flyer into the product packaging or even try to staple it in when possible. Those flyers can easily reinforce its marketing message to your past customers, hopefully getting you more loyal customers afterward. It is a simple trick but it does improve your flyer's reach even further.
Great! Now you know how you can improve the reach of your flyer prints. As you can see there are plenty of exciting ideas which are better than distributing those flyers randomly. Good luck!
How You Can Extend the Reach of Your Flyer Marketing
