subject: Barriers to Marketing Planning - What Are They and How Do You Get Around Them? [print this page] There are a lot of barriers to marketing planning. There are ways around each of them. All you need to do is understand what you are looking at. Here are 3 common barriers and some tips on getting around them.
1) Not Knowing Your Product - Not many people understand their products fully and, more importantly, what all they can do for their customers. You need to have a good idea about what you are going to sell before you can plan to market it. Take the time to read up on the product, the accessories that accompany it, and the industry uses of it. Knowing all of the latest information on your product may open marketing doors that you have previously not considered.
2) Not Knowing Your Competition - Ignoring who and what your competition is can be a large barrier to your success. Your competition has been marketing this product for some time. They will know what works and does not work. Be sure to research your competition and find out all you can about them. Things like pricing, market areas, and additional related products are all useful information that can be discovered from your competition.
3) Not Understanding the Market - You are selling a product to people. Not understanding who they are can be a problem when you get ready to plan your sales campaign. Some of the information you gleam from your competition can help here. You can also use a blog to see what your customers like and dislike about the product.
The internet can be a useful tool to overcoming barriers to marketing planning. Take your time to research all the aspects of your industry before you start the planning process. Finding a mentoring and marketing program can really he
