subject: Hubei: Home Appliances Market In Rural Areas Than In Urban To Rural Areas [print this page] Hubei Appliances to the countryside Ushered in the second wave in the summer
Sell Boom. Should the city in Hubei province, only 4 months to June just 90 days, the city
Home Appliances , Car Motorcycle "Two to the countryside" has reached 1.117 million yuan to purchase subsidies, fiscal subsidies previews "traction", the city's 4008 household spending resulting 10 million yuan.
"Appliances to the countryside in Hubei Yicheng only show 'multiplier' effect of the microcosm." Hubei Provincial Department of Commerce director Zhou Xianwang, said, "Hubei Province, about 39.7 million rural population of 10.25 million households, rural households accounted for 56.2% of total provincial family, is the largest consumer group in Hubei Province. "
Haier Yichang City Regional Manager Xu Qiang told reporters, although the number of household appliances in the sale of rural areas accounting for stores in the proportion of the number of products sold only 30%, but sales in total sales in all stores account for 60%.
Beautiful countryside as a successful home appliances business, product management center manager of its Yichang Jiang Zheng said China, as seize market share, in the product, the company designed a "countryside" series of products; in prices, preferential measures; in the aftermarket
Service , The United States and various towns in Yichang increased more than 20 service outlets, in response to increased consumer groups in rural areas.
Jiang Zheng people forget to press accounts document the past two months, the center issued to the agent's home appliances to the countryside with all product shipments accounted for more than 7 percent. In other words, the United States in the Yichang every 10 sets of electrical appliances sold at least 7 units to the farmers at home. "Rural market sales over the city, this phenomenon is the first time." Jiang Zheng of China, according to this trend continues, this year's "America" in Yichang sales increased 3 percent over last year or so.
Hot sales, in addition to bringing home appliances sales volume increased substantially, and the other farmers on the sale of products reflect high satisfaction. "After the sale has not occurred with the Return." Hongan AC electric shopping
TCL Appliances to the countryside designated music store manager Liushan told reporters.
"Appliance stores sold the rural areas are the manufacturers combine the characteristics of rural production and living specially designed and manufactured." Shan-music, for example, "such as Meiling
Refrigerator , And the same model, compared to other refrigerators, it has the following characteristics, one large capacity, to meet a friend like a large volume of farmers psychological appliances; second, low power consumption; third, wide voltage, using voltage between 180 volts to 250 volts, to adapt to voltage instability in rural areas; 4 is installed in the refrigerator at the bottom of rodent sensor board, drill into the refrigerator immediately once a mouse trip. "
Rural consumption market heating up in the "know-how", also to simplify procedures for home appliances to the countryside. According to reports, now issued in Hubei Province on the appliance subsidies were "sped up", the first advance of funds earmarked financial subsidies to local governments, while a significant process of "downsizing", from the previous audit county and township levels, reduced to one-way review of township from the previous manual payment for the current county fiscal subsidies directly into the household, "a break through." Cycle from the initial month-long, shortened to 10 days.
"Our second quarter sales of the province to 39 million units, only 10 million units a quarter, that is, after we simplify the process, to simplify our sales 4 times before." Yang Wang Qi, deputy director of Hubei Provincial Department of Finance said.
According to statistics, in the first half, Hubei has passed the record of sales outlets 6479, has been sold and lost to recorded information management system for home appliances to the countryside home appliances to the countryside products 49 thousand units (the Department), the amount of 915.9 million yuan sales , the financial sector across the province cash subsidies to 27 thousand units have been
Hubei: Home Appliances Market In Rural Areas Than In Urban To Rural Areas
