subject: 2005, Household Electrical Appliances Should Be "simple" Instead Of "simple" [print this page] This entry Home Appliances Market It is reported that the extra features home appliances manufacturers materials has become scarce and consumers more money or the "power price black hole", how to make the product functional position to truly become the real needs of consumers, a home appliance industry hot topic. If the last war of words concern the big brands; home appliances in China in 2005 will be "simple" dispute, consumers will refuse to pay for the extra features, most of the leading brands will be expected to play the "simple card."
According to professionals, the popular multi-market products may be more than 80% of the excess functions have been eliminated and appliances are from 5 to 10 percent of industry profit margins will be for "the simple to the complicated" and up to "20-30 percent", simple as the most realistic productivity and become a real home appliances from the "sellers market" to "buyer's market" turning point.
Recently, Panasonic, Canon, Siemens, Motorola have core technology with extraordinary functionality in home appliances using Ethical Functions, eliminate the false and retain the true, the global home appliances industry, giving rise to an "simplicity Tornado", ranked China Customs export list The first two strong Glanz, and Wal-Mart, Carrefour and joint marketing technically superior air-conditioning in Europe and the United States launched a slimmed-down order boom, has been troubled by the installation of foreign consumers is difficult and high cost of installation services question has been resolved, Galanz Each air-conditioned first of the paperback for foreign consumers to save more than 1000 yuan; Gree air conditioner is also claimed that the health of many air-conditioning function is a fraud, was designed to streamline off.
According to the statistics show that a function for each additional household appliances, the average error rate would rise 65% product, repair rate also rose more than 50% of consumers to pay for more than 15% of the purchase price, the cost of materials technology manufacturers and consumers repair costs are soaring, the home appliance industry must also implement the "streamlining" of loving policy. A "simple cyclone" hit the global appliance industry in 2005. It is understood that simple appliances greatly reduce the labor cost and material cost, feature greatly simplified the core features highlighted, but also to the traditional flashy, features redundant, high cost, the concept of profits to launch a "compact revolution" of the "effectiveness of the wind" .
According to insiders, many now famous "high-priced appliances," added that many consumers are not used or no access to the inefficient function, greatly increased consumer spending, this product seems high price brand ring, the core function of poor practice is the "business to sell", not "consumers want to buy", is the planned economy era of the seller's concept to guide the market economy era concept of a buyer's market, is "corporate positioning" replace the "consumer orientation."
2005, Household Electrical Appliances Should Be "simple" Instead Of "simple"
