subject: Closer To The It Needs Of Chinese Color Tv Enterprises, "the Great Revival" [print this page] TV makers hope to bring them high-definition era of more benefits, however, to widespread acclaim, the various factors restricting the development of high-definition TV has emerged one after another ("HD era flames ignited the market makers have too much passion behind deficiency, "" Business ", July 5, 2007).
Color TV industry is moving closer to IT, product renewal time, new technologies come and go, as a big color TV manufacturers in China color TV business, feel more deeply than ever the pressure of global competition.
In the past, foreign brands in the Chinese market through channels, looking for OEM, to outsourcing services, so that a government-backed Chinese color TV enterprises adhere to the "used", the production line to improve look, produced by the TV price only is a foreign brand, 1 / 3. A few years time, they regain the market in addition to beautiful mountains and rivers, but also capture the overseas market, China's color TV enterprises moment seems to come good day.
Twinkling of an eye to 2006, basically all major domestic TV Report Pre-losing enterprises. Simple analysis of the cost structure of Chinese and foreign brands TV, I believe that no matter from which part of the run, Chinese companies have not accounted for advantage.
Outside the industry are urged to quickly grasp the core technology, cut into the upper panel is the only way out. However, to grasp the panel technology to build the production line, this is not to solve the problem can be solved. "LCD King" Sharp from Needless to say, Samsung in 1993, developed LCD technology, LG in 1999 to establish LCD production line, Panasonic 1995, bought the plasma, and now they basically control the number of different generation production line , various sizes of products that range. Contrast, domestic enterprises, because they do not master the core technologies related to them like ants on a hot pan.
Chinese people are good at drawing from the successful experience of foreign countries, there are some things, especially in technology, not with ideas, initiative and powers of observation can be obtained. Most Japanese and Korean companies established in the last century, between 40 and 60 years, while the Chinese people really have access to TV is the early 80s. When the Japanese and Korean companies realize that LCD or plasma will be the future trend, many Chinese companies just entering the field of CRT color TV production, we can not and will not predict better than the CRT TV.
China is the world's largest market, all countries and companies are lining up. In this case, to promote the development of domestic enterprises, in addition to enterprises to strengthen their competitiveness, the Government also needs the use of co-ordination, to encourage and help companies compete with foreign rivals on the same stage.
Fortunately, the Chinese government has realized it must be flat industrial chain in the role. In support of the Government, TV companies involved through various channels upstream. BOE and SVA in profitability has not improved in the same period, Guangdong, Foshan and Shenzhen, Kunshan and Wuxi, Ningbo, Zhejiang, Shandong Dongying vendors, etc., as well as Sichuan Changhong, regarded as a strategic focus panel industry to plan and put into implementation.
Can be expected, with the panel to create "localization" to increase production capacity, flat cake will bigger and bigger, while the direct result of flat-panel TV prices down further. China's color TV enterprises, at this moment should be to play tough, reserved style of the character, in addition to a down needed to train their internal strength, to seize the current market opportunity, the attention and to move forward the next display technology research is also needed for development to avoid the always technically remaining passive. After all, CRT era of the "three axes" which can only be used once.
Closer To The It Needs Of Chinese Color Tv Enterprises, "the Great Revival"
