subject: Observation: 51 Promotional Spending Three Traps Beware Of Home Appliances [print this page] Golden Week's footsteps getting closer, major stores will usher in television sales season, according to past practice, the various businesses in order to meet the festive atmosphere, will have a wide range of price cuts banner and gift-giving promotions to attract more consumers under the banner of "special", "magic price", "lowest price", "Big Bargain", "Buy Reward for", "buy more, send" ... ... is the business The most commonly used advertising moves.
For consumers, looking at these "turning the same old stuff" type of old patterns of new activities, just a bit overwhelmed. Originally, when the gift is just for promotion, whether manufacturers, distributors or consumers, are useful, of course, welcome to the consumer, manufacturers and dealers are also willing to provide, however, as some dealers do not play by the rules the use of the psychological vulnerability of consumers or the language ambiguous, intentionally induce consumers unrealistic expectations of product produced, to attract consumers to the stores, these retailers to cut prices and promotional gifts to attract customers as a cover, playing a different game so that consumers will suffer, but also makes the TV store traps.
Happy to spend money shopping could have been pieces of things, but it should also guard against all kinds of consumer trap of ease of ordinary people making money, of course, to let the money's worth, not any JS to deceive. In short, this year's 51, holds NTU screen TV back home to share family happiness, how can it not be business , can spend their money are properly used? The following stores on the television with a common trap explore what happens.
1, the most moving consumer traps?? "Cut prices"
1. The original price?? "Non-existent"
Accordance with relevant regulations, "original" means operators cut prices in this place before the first transaction in the transaction prices are trading instruments, but some merchants to carry out fire sale, sale and other promotions, often with suppliers suggested retail price provided, or the previous highest price as the original price cut for selling goods, some even more random random standard original price. Therefore, some stores on the original price 19,999 yuan marking, current price is 16,999 yuan, as long as you saved 3,000 so-called "original" may only supplier recommended retail price or is re-marked up, the so-called 3,000 of benefits may simply does not exist.
Two. Rebate?? "Ming down real l"
TV Marketplace will take a lot of promotion, "Buy over the cut" of the rebate promotion activities, such as over 1,000 yuan per share reduction from 100 the like, and ye eye looks quite attractive, but the merchants the actual sales process, but often will participate in this event and then the TV first price increase rebates, the actual raise the sales price of the TV. Paragraph 42 to a plasma, for example, the promotion before the actual sale price of 10,000 yuan, while the activities are priced at 12,000 yuan, 1,200 yuan to participate in promotions, after rebate, this time the actual price of 10,800 yuan, more than the activities of the former The actual sales price, the original 1,200 yuan discount that saves, who knows actually lose a 800.
3. Fanquan?? "Unrealistic" Fan Quan is a common form of product promotion activities, is also in the TV stores can often see, people often can see the "full 1000 to send 100" or even "over 500 to send 100" and the like Fanquan activities. If you want to be Fanquan consumers, we must first of all by the original price (prices generally are high, there is no discount) to buy the produce section product. Received cash coupons, you can purchase according to the amount of face value on the designated goods stores, such activities can not be the biggest flaw is that it wishes to buy consumer goods they want, and many do not accept Fanquan product itself, only to Fan Quan, short, Fanquan can only be used within a small range, is not it. For businesses, the Fan Quan is hoping to become, not only to attract the attention of consumers, but also can stimulate consumers to buy the second, reaching a multi-purpose sales and more profits. Moreover, such goods can often use Fanquan expensive, high-margin goods, and goods often can not use Fanquan enjoy again Fanquan, so consumers can easily being diverted to waste money to buy their products do not need a state .
4. Low special?? "Rare"
"Special" was a very eye-catching slogans, plus a "super cheap" It was like watching him very sexy, ultra-low TV special low price often makes staggering, such as a 37-inch mainstream LCD TV sells for less than 5,000 yuan, etc., for many consumers, really seductive. But can not be blindly optimistic, because the current market price appears low in the special machine, only a small part of the shopping malls to attract customer attention, " ," the general quality of these special machines is relatively reliable, but their number is quite limited. However, in addition to the market and the clearance of such goods outside the special aircraft, it seems that many of the super-cheap special machine. Consumers buy these products, be sure to take extra care, because many manufacturers of these products out of models and no-name manufacturers of shoddy things, many of them are defective machine or repair machines, is difficult to guarantee product quality and after-sales service.
5. Discount?? "Price hike"
Some television outlets claiming preferential discount bargain, full of products all 8.8 fold, original price was 11,000 yuan in the TV off after the price is 8800 yuan should have one, but in the actual sales process, JS deliberately to the TV machine's price suddenly increased to 8,900 yuan a sale. Consumers do not understand a look, not to say that a good 8.8 fold it? When asked what the time, the reason dealers are a lot of excuses, saying that out ah the last one, and buy as early as possible and so forth so on. Is to make you feel missed, does not matter if you think 100 this pay the bill, then he will earn you 100 yuan. But if you insist on arguing the case, dealers may pretend to give you a loss like that one, but this has always been the price 8800 yuan Well, instead of which it is a big concession to like, really no justice.
Observation: 51 Promotional Spending Three Traps Beware Of Home Appliances
