subject: Li Dongsheng 3g Battle To Seize The Lcd To See The Low Turn Over Battle [print this page] in the past three years, the weight of the huge loss of international breath Li Dongsheng and in May 2009, when "excellence" face to face reporters and Li Dongsheng, he apparently has come out of TCL Poor performance overseas, the shadow of the past to restore calm.
3 26 , TCL Group (000100.SZ) released the annual report, its fiscal 2008 revenue of 38.414 billion yuan, net profit of 501 million yuan, up 26.6%.
"We came out from the trough in. In international road, has a firm foothold, the end results can be achieved in Europe were flat in 2010, will reach the intended target." Now, once it crashed international male Li Dongsheng starting to "take over the overall UT Starcom" rumors rampant that he will undoubtedly shine the spotlight once again become a "star."
May 10 this year, Li Dongsheng open resounding statement: " Financial Crises of us, but the international strategy remains unwavering. "
However, shortage of foreign domestic harvest. International transfer, and can not cover up the embarrassment of the domestic pattern of TCL. With the financial crisis Home Appliances Industry profit margins have been low, the first quarter of 2009, TCL net profit fell 96%. TCL profit decline in the face of difficulties, Li Dongsheng once again take up the turnaround was the heavy hand, starting in the field of communications and home appliances Huige attack ... ...
Seize 3G
Will only sell the hardware over the past one-time revenue model to change the provision of content and Service In order to achieve continuous profit model number.
"3G is an opportunity in this area, we hope that with TD, in search of better development. If only WCDMA, CDMA2000, CDMA repeat the mistake I am afraid, China Mobile Communicate Pattern can hardly be broken. "In 2009, Li Dongsheng on 3G as expected.
Because with 3G Taimulakai, most closely associated with the 3G terminal Mobile Is undoubtedly the biggest flashpoint in the new profit.
2009 3 months, Dopod founder, called "smart phones" father of Yang Xingping become the new commander of TCL Communication.
In fact, following Marketing Madman Wan Jianming, the step down, even if after the TCL TCL Mobile Communications CEO Liu Fei was the way international business established illustrious military exploits, but since 2005, TCL Communication in general in a "small profit" status quo. Because of too much emphasis on overseas business, TCL mobile phones in the domestic market is almost totally ineffective.
The appointment of Yang Xingping, Li Dongsheng's intention was clear: 3G first year, TCL Communication in the domestic market, how can they miss the opportunity. Phone strongman took command of the Nuggets 3G, to revive the domestic mobile phone TCL business, earn a lot of real money.
3G services around the start, the domestic main attack TD, this is 2009, TCL Communication's core business strategy. Li Dongsheng TCL's TD this year's mobile phone to reach 10% market share.
2004 , TCL Communication R & D team to set up a TD, in recent years invested more than 200 million yuan. There are 3 TD mobile access to network intelligence in the future will gradually push the card TD, TD and TD access this information machine. By the end of February this year, TCL Communications also acquired a subsidiary of TCL Group, Czech Republic, the TD to open communications network development platform, integration of resources preparing for TD.
This, some observers said Li Dongsheng development effort made TD, National Complex and the difference between real market, perhaps they will repeat the year on the TCL in the 3G international fiasco. It is also necessary for a mistake of Li Dongsheng. In addition to mobile phones outside
TD, Li Dongsheng said frankly: " Cottage Machine run amok, and do the traditional cell phone is difficult to make money, smart phones are our focus, and the extension of 3G communication products in the future there will be ample room for growth.
Li Dongsheng 3g Battle To Seize The Lcd To See The Low Turn Over Battle
