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subject: What Can You Find In Jewish Classifieds? [print this page]


Classified advertising is one of the commonest forms to the print medium. These advertisements usually come out in newspapers and periodicals.

This form of advertising differs from the conventional advertising or promotional models and allows a private individual to post commercials to promote his or her products or services. The popularity, reach, and widespread use of the Internet have led to the formation of various specialized websites that host classified advertisements. Jewish classifieds especially cater to the needs of the Jewish people, by promoting both products and services within the community and also by enabling the community members to have access to this information.

Classified advertising usually encompasses these fields: sales of goods and services, business networking, social networking, real estate listing, and jobs posting. Jewish classifieds additionally, contain information that specifically interests the Jewish community. This may be information on sales of products that are required for a Jewish ceremony or appreciated by a Jewish household like traditional Jewish bridal wear and accessories, a personalized Ketubah painting, Jewish ceramic pieces fashioned in Sevilla in Spain, mouthwatering challah, or a traditional Kosher menu. Jewish classifieds are also the primary platforms for people outside of the community wishing to buy a Jewish product.

Classified advertisements catering to the interests of the Jewish community usually also include announcements regarding Jewish ceremonies like Bris or baby naming, Bar Mitzvah, engagements, and weddings. This platform is also used to inform masses in general about publicly-celebrated Jewish festivals or special days like Yom Haatzmaut or the Independence Day of Israel or film festivals or book readings with Jewish themes.

Jewish classifieds are extremely helpful for members of the community living outside their native country to seek friends, business or dating partners, or support groups possessing similar cultural and religious backgrounds and with aligned interests. These are also helpful for those wishing to rent or buy accommodation premises within a Jewish community. These advertisements also serve as the means for distressed community members to reach out for help, for instance to seek aid during a personal crisis or to raise funds for a cause.

The Internet is teeming with websites carrying Jewish classifieds and there is no dearth of community members. Also, those outside the community are visiting these sites. These classifieds serve as a medium for the community members to socialize, carry out business transactions, seek support in times of need, and generally remain informed about the happenings within the community.

by: Jenny Birkin




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