subject: How To Capitalize On Email Leads [print this page] Have you noticed that some companies are doing a thriving business online while you are still concerned about how to capitalize on email leads? Chances are you have not yet mastered the three stages of understanding email leads that will enable you to use them legally, efficiently, effectively and for profit. Those are: how to value your email list, how to gather appropriate prospect information, and how to make the most of every lead.
When you convince someone to give you an email address and permission to send information about your business to that email address, you have gathered an email lead. You need two things: their email address and their permission to send them information about your business at their email address. The more email leads you gather the better. These are people you can continue to contact until they tell you to stop.
What is the value of email leads?
Your list, at least in the minds of some, is your customer or client base. Email leads are your future clients and customers. When an email lead meets the two critical qualifications (address and permission), you have a potential customer or client. Even more, you have permission to contact them with more information. Your job is to give them enough information to enable them to do business with you.
You know these email leads have some level of interest in your business or service. Even more valuable is their permission to contact them. You can share with them information, product or service information and advertising or promotional material. Until or unless they revoke that permission, you can continue to contact them as long as you do not violate the limits of the permission they have given you.
Where can you get email leads?
There are many ways to get email leads. Whether you rent a mailing list and send your information or you place an ad online or in the traditional media encouraging people to learn more about you and your products, the goal is the same: to get information about your business, store, products, services, etc. before the right people so they will enter a relationship in which they learn more and eventually make a decision to buy from you. You can also do blind mailings to the lists of business associates.
Get the most from every email lead
Find ways to explain the value you offer to your clients or customers. Place that statement in an engaging format where it can be seen by people who are your target audience. Then track the responses of those people to your announcement. If the level of responses is below your expectation, evaluate the message, the way you delivered the message and the audience. With testing and tweaking, your response rate will increase. Each time you contact your email leads you can move them closer to a purchase.
Email marketing is inexpensive and productive. The small cost of sending emails and the availability of companies to help you convert the leads to customers or clients make email lead nurturing one of the best marketing tactics available to any business today. Experience and testing will enable you to learn how to capitalize on your email leads.
