subject: Suning Joint Terminal Manufacturers Aggressively Cut 18% Of Flat [print this page] December 26, 1990, Suning Appliance store with 200 square meters, in a Naozhongqujing the Department began its own
Business The road. From Air conditioning Franchise to integrated appliances, to 3C upgrade, Suning Appliance enrich business category; from one
Sell To wholesale agents, to national chain, Suning Appliance continuously expand business space. In business 15 years later, Suning has become nearly 40 billion in sales volume to absorb more than 70 000 jobs, annual paid
Tax 1 billion yuan, more than 100 cities across the country chain of national large-scale commercial enterprise groups.
Suning walked step by step 15 years has been so deeply the minds of consumers Suning, Suning now more focused on service, service level, or both types of services are to consumers in the Suning to feel "God" treatment. In 2006, Suning will continue the spirit of "better than the price
Competition Competitors is high, service to be the best "principle, in
Marketplace All sales area to implement the new round of expansion. Suning new target, namely to build???
TV : Cheap, cheap, cheap again; air conditioning: to look more stylish; refrigerator: Function is more refined;
Washing machine : The pursuit of energy saving; small appliances: more people's lives, etc.. Four aspects of this issue we will thoroughly discuss the course of 15 years of research Suning and trends in the new year.
TV industry as the highest level of domestic competition in the industry, prices of devices used can be described as pinnacle. The end of 2005, Suning more than 260 stores across the country also started on the 15th anniversary of Carnival celebration activities, the end of the year in early winter sparked another round of TV sales boom, growth in sales to double compared to last week. Chinese New Year approaching, TV, audio and video in turn into a sales peak. Suning again force, and the momentum by introducing the theme of color TV and audio-visual audio-visual entertainment week for
Public Audio-visual feast is served end of the year.
started his price war Suning Appliance Sharu TV Retail "Wild World" in just 5 years, have achieved remarkable sales record TV, in the initial market leader in the industry, virtue is its superb "martial arts" and the sublime "Morality." Suning As the
Home appliance chain Predators, in the TV market using price and
Marketing Strategy combination, hard and soft and facilities of the entire areas, to find a way suited to their business.
The first development effort Suning Spring Festival market, be long and good cooperation between Suning manufacturers have full help out. Panasonic,
Sony Samsung, LG , Hisense , TCL , Skyworth , Chang , Hitachi, Toshiba , Philips And other mainstream TV
Brand Suning have to provide a large number of TV specials models, Suning this week's TV "ammunition" was very adequate. Su Ning underwriting flat panel TV prices will fall overall, 18%, Su Ning, the market will also give priority to the most popular sources of goods and most intense for 32-inch
LCD TV The supply of goods.
The same time, Suning "zero down payment to buy appliances," another telling the consumer as long as the holders of China CITIC Bank
Credit card Can enter "zero down payment" to buy appliances hire activities, easy family dream, but can also participate in "full 100 back to 10 yuan," the activities, which is equivalent to playing a 9 fold.
With Suning preganglionic Promotions Increasing the degree of sharing profit margin in major categories brands continue to grow. It is learned that the audience will appear this week, none other highlight of the whole crazy situation category.
adjust business strategy With HD Digital TV Consumer age, the biggest problem facing business is to adjust business strategy, the original product line of low-end adjustment for the conventional high-end HD digital product line. As early as the end of 2005, Suning 16 on joint Chinese and foreign TV giant conspiracy instigated work on the offensive this year, the largest TV market, more than 10 million color TV market with mainstream models of the chain Suning "hit" to the market to TV market independence high, burning the upcoming Spring Festival Golden Wang month.
2004, the domestic high-definition digital TV sales in 2005 accounted for about 41.87 percent of gross domestic markets in 2006, high-definition digital TV really made great strides into the "universal era." With the advent of this era, Suning Appliance TV products in a timely positioning also made a major adjustment to the original low-end adjustment for the conventional high-end product line of high-definition digital product line.
Addition, Suning instigated a major color TV manufacturers and the scale of interaction, customization, underwriting, pricing, promotion activities reached a consensus: Suning exclusive buyout Xoceco,
Konka , Skyworth, Hisense brand variety of 29-inch digital high-definition TV than the average market price of 200 ~ 400; Suning exclusive buyout of the variety of digital high-definition TV 34 inches below the average market price of nearly 3,000, the highest price of similar new low! Purchase of 32-inch and larger LCD or plasma channel combinations depending on model complimentary LG2.1/5.1
Sound Value of 3,000 Mobile DVD Or Home Theater , There are mini audio, DVD, folding bicycles,
Cooker
Value such as gifts.
Suning Joint Terminal Manufacturers Aggressively Cut 18% Of Flat
