subject: Services + Promotions Continuous Hot Air [print this page] who started this season air conditioner market Sell The first shot? Is Oaks .
HC Home Network News: Reporter to see, following the launch of this year, triple crisis in January Oaks, by low prices, the core frequency conversion products, multi-promotion off the New Year and Spring Festival subsidies for two Golden Week rush fever. By the end of February, Oaks once again the first to send power structures " Service + Promotion "in the double nuclear power system in time for Golden Week before the season starts a new round of air rushing tide, air conditioner market is expected to peak this year set off a new upsurge in sales to a strong army to promote the Oaks in the first ranks of the powerful air-conditioning lead.
Industry observers point out that the current air-conditioning industry to the higher concentration of ultra-super-stable structure, the Oaks dual strategy of nuclear power system will help enterprises gather, build multi-service system of support and the concentration and diffusion through the two major strategic layout, the new round of enterprise beyond. In the end, is expected to promote the Oaks under the air conditioning in the current pattern of the three pillars of the right to five separate system rapidly evolved into one of the decisive force.
Fair rang up
Been since November 2009, prices of domestic air conditioning industry has heard the voice. But by the off-season sales, weak demand and other factors terminal, some companies plan price increases are not implemented.
After the Spring Festival this year, in the United States, the Oaks, the strength of large enterprises such as Haier, driven, air-conditioning market early start. One industry sources, in accordance with established practice, the main season for air conditioning in mid-to appear in April, this time last year, moved up to early March.
Market sales of early outbreak, some air conditioning companies have chosen a firm in the confidence of the peak season prices. This reporter has learned, from the earliest by the end of March, no later than mid-April, a number of major air conditioning companies will raise the domestic price of the terminal. The reasons for price increases, some companies admitted, mainly due to raw material prices continued to rise, fixed-frequency Air conditioning energy efficiency Upgrade to increase costs and cancellation of subsidies to promote energy efficiency. According to figures from related estimates, three major factors superimposed, directly to the existing air-conditioning business for more than 20% of the cost of bringing the pressure.
Industry as a whole is facing upward pressure on market conditions, no doubt for a number of domestic air-conditioning business, "an occasion to break out of the adverse economic expansion" to provide enough commercial space. Oaks represented especially strong force in the market size, industry influence and so the full upgrade as the most important stepping-stone.
Open green conversion times
Spring air conditioner market start up a singing voice, make Oaks of "promotion + services" double nuclear power system demonstrate a more significant competitive advantage. This reporter noted that by the end of February, Oaks will start a nationwide storm of multiple promotions. In products, Oaks advocate "response policy, look for a purchase air conditioning energy efficiency", to market energy-efficient ultra-low-cost fixed frequency, to ensure price stability. At the same time, also for the overall development Inverter air conditioner , With DC fluorine-free, three energy-efficient, 180-degree sine wave three core technologies, opening the era of the China Green fluorine-free frequency.
Industry pointed out that the pattern of prices in the industry group, the Oaks gone against the tide moving, not pushing new frequency, etc., but also to maintain price stability, or even offer promotions, maintaining the trend of price stability. This will no doubt further establish the Oaks in the market competitive advantage. Meanwhile, the Oaks also conduct in-depth promotional content on the introduction of air conditioning to send to buy LCD, get Mobile Value gifts such as a powerful and products, price promotions on the formation of the complementary.
In fact, the present stage, the domestic air-conditioning business, only the first to be leader. It is only through effective pre-emptive force to the first. Appliances observers pointed out that the domestic air conditioner market structure is the result of dynamic competition, which illustrates the dynamic completely open market competition, opportunity for all businesses are treated equally, but the need to differentiate means business leader.
