subject: Family Chiropractic And Financial Success Go Hand In Hand! [print this page] You have gone through a great deal of time, effort and money to develop your clinical expertise. You guard the philosophy of Chiropractic and are a champion for childrens health.
Sometimes it Can Get a Little Frustrating
Sadly, most parents just dont get the critical importance of chiropractic patients and children. It leaves DCs who have a great dedication toward children with a choicegive in and become a socially accepted back cracker or find a way to educate your practice members. Too many family oriented DCs have practices that dont reflect their true talents and abilities. The DC down the street has a rehab office and is doing great. Another DC has a spa that emphasizes everything except family Chiropractic. Another one is into golf swing analysis. Look at the front covers of Time and Newsweek each week; Autism, anxiety, learning disabilities, allergiesparents are desperate to find health professionals that can help with their children.
Family Chiropractic and financial success go hand in hand!
If parents in your community knew about your abilities, your practice would be swamped! The missing ingredient is, has been, and will always be- patient education. Many family DCs get the mistaken identity that the only way people will come to their offices is if they:
Cut their fees
Discount childrens adjustments
Give their care away
Keep quiet about subluxation
Act like a condition based only DC
This way of thinking is not only wrong, but its sabotaging your practice and the financial rewards you could be reaping. Hey, if youre not in it to see kids, dont let me bore you. But if you realize how vital it is to adjust their nervous systems from a young age, then stand up for what you believe in! Stop conforming to what society thinks a Chiropractor is. There has never been a better time than now to take a stand.
