subject: Lia Sophia - Can You Succeed With a Direct Sales or Jewelry Marketing Opportunity? [print this page] This article will be an unbiased review of Lia Sophia, a company that provides quality fashion jewelry and an opportunity in direct sales. The success of any company always starts with an ability to offer quality products at a competitive price. And of course, the company has built a good reputation in the industry by doing just that. Let's see if a direct sales opportunity with Lia Sophia might be for you.
Lia Sophia is a company that has been around for more that 30 years now, and that fact does speak well for their stability. It also speaks well of the 'brand' that the company has established in the quality fashion jewelry industry over the years. But in this down economy there are many companies that sell high end luxury products that are suffering, and the future for the company might be a challenge.
Let's go over how you would be compensated with Lia Sophia if you chose to be a distributor. When it comes to personal sales, you would be paid from 20 to 30 percent on each. And the commissions you would be paid from 'team sales' would vary depending on volume.
Some perks that the company offers are...
1. No sales quotas
2. Product discounts of 70 to 77 percent
3. The company deals with all deliveries and returns
The cost of starting a business with Lia Sophia is $149. After your payment you will receive a kit that includes $1000 worth of merchandise. And the company does provide a 'generic', but personalized web site for $9.95 a month.
The problem I have with most direct sales or MLM opportunities is the fact that they make it extremely difficult for distributors to stand out from the crowd. There are about 28,000 people representing Lia sophia and the competition is fierce. Every one of those reps has the same starter kit and blandly generic web site.
And there a very few companies that wont 'slap down' any attempts to stand out from the masses and build your own personal brand. Attempting to make a website that is personalized to you is almost never allowed with any home based business opportunity, Lia Sophia included.
The fact is that in this business, standing out as a leader is a must if you want to build a huge business. To build a healthy downline and enjoy financial freedom you need to learn how to apply a concept that the masses of reps are not being taught by their company leaders. The concept that I am speaking of is what has been termed 'Attraction Marketing'.
The problem most marketers have is that they promote their company or product first, and building their own brand is an afterthought at best. I know it sounds counter-intuitive, but the leaders in this industry have reached financial freedom because they became masters of self promotion. Become a master of self promotion and you will have tremendous success.
