subject: Invite Experts To Participant In Your Teleseminar [print this page] Mike Litman had a vision, but felt that he didn't have anything of interest to offer his audience. So he turned on his creativity and came up with the idea to borrow the expertise and credibility of notable millionaires. He commissioned experts on money making for interviews, asked them how they got started and what they did to realize success, and then offered their stories on a teleseminar. Eventually, those stories made their ways into his book, Conversations with Millionaires.
The teleseminars did well, but the book did even better. Mike was successful because he crafted the idea that he could deliver the big names and the success stories that people wanted, even if that success wasn't his.
I'm sure you would be happy to field that type of success with a teleseminar (and its resulting media), but you might wonder how you can possibly get your hands on the big names necessary for enticing prospects to sign on for your teleseminar.
Here are some points to keep in mind when pursuing that expert:
Don't be intimidated. You might be surprised at the level of expert who will agree to speak on your teleseminar. It helps to remember that you have something they want. They want exposure, and are often willing to use any type of available media. Remember, more exposure means more sales for their current book, movie, or product.
Use the expert to build your list. When you use the name of an expert in your teleseminar topic, you will likely attract a larger audience than you would have without that name. Once a participant signs onto your "expert" teleseminar, you then have the right to contact that person for participation in future teleseminars of yours. That's called list building! For this reason, it's important for you to host and take sign-ups for the initial "expert" teleseminar. That way, folks understand that they're prospects, or clients, of yours.
Don't expect to pay the expert. A well-grounded expert will understand the value of the exposure that you are willing to give. He or she will recognize that they can build their own list from your veteran teleseminar participants.
Put limits on promotion. Come to an agreement with your expert about the balance of content and promotion. Your participants will be disappointed if the entire teleseminar is spent listening to the expert tout his or her new product.
Think about the future. Talk to the expert before the teleseminar about content rights for the future. Both of you should agree (in writing) that recordings can be used for the future. That way, you will be promoted to the experts' audience, and you can use the recordings to generate more revenue for yourself in the future.
The expert whom you solicit to participate doesn't have to be world-renowned. He or she simply has to bear a name that will bring more people to your database. But remember, you will be borrowing their credibility, so make sure that they have some to give.
Often times, you have to look outside of your own restraints to build your business. And many successes have done that with the help of already-established names.
Human psychology dictates that we look to authority for answers. We know that listening to experts gives us distinct advantages: we save time, grief, and we gather more intelligence more quickly. Provide your audience with those advantages, and they will give you the teleseminar dial-ins that you desire.
