subject: Make the Most of Facebook Fans [print this page] One of the ways businesses are making Facebook part of their social media marketing plans is in setting up a Facebook Fan Page. The main difference between a Fan Page and a Facebook profile is that people can become your fans without you adding them as a friend. But just like a Facebook profile, a Fan Page is free to create and just as straightforward.
Setting up your Fan Page is as easy as logging in to Facebook and clicking through a few online forms to properly classify and present your business. Then it's up to you to find fans and create an audience with a specific interest in your business.
Still not convinced a Fan Page would be worthwhile? Then consider the opportunities it presents to gather information direct from your community. Gauging local real estate trends can be as simple as asking your fans for their thoughts. Of course, your fans will probably have some ideas about what they want in a real estate agent, and it will pay to ask for and listen to these opinions.
A Facebook Fan Page is also a great way to promote any other online content you have, from listings to Twitter updates and blog posts. The trick is to give people a reason to become a fan by offering content that will be useful to them. What about including videos that relate to your community, or linking to some interesting news articles about your local area? Even just adding something to make people giggle, or get them thinking, will keep fans coming back for more.
As with any online endeavour, promotion is key to success with Facebook. Make it a habit to mention your page often, send out invitations to selected contacts on a regular basis, and keep content fresh with weekly updates.
Facebook says it now has over 500 m
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