subject: Best Features Of Email Marketing Programs [print this page] An email marketing program generally helps businesses to create campaigns, organize contact details, schedule communication and monitor marketing efficiency. It is one of the best solutions that a lot of business managers or owners commonly use because of its low cost maintenance. Plus, this application also provides customers to unsubscribe to the campaign, allowing businesses to comply with the SPAM laws.
Most email marketing programs at present have tracking functions that provides marketers statistics that are relevant to the improvement of the campaign and specific data needed to gauge the success of the campaign. It features functions that counts the number of emails sent, the number of emails that bounces back, the number of clients that clicked the links in the email message and even the total number of purchases as referred by the emails sent.
Aside from these, it has lot of other features that makes it a mainstay in the list of tools that most marketers use today . Here are a few of them.
Database Management
Such marketing programs provide easy ways of recording clients' contact information through a database manager. This feature aids companies with their records by providing ways to filter, categorize and update contact information. Some features even support importing or exporting of databases in different formats like Excel, making records conveniently managed for reports or for other business purposes.
Segmented Marketing
With its ability to sort and filter contact information, businesses are also able to execute segmented marketing schemes . Marketing campaigns can be easily tailored according to locations, ages and even customer preferences by means of using the application's segmented list features. With this feature, more personalized messages can be sent, making customers feel that their preferences are considered by the companies. It also sets the limitations to product or service offerings either by location, by purchases, by gender, etc.
Legal Reminders
Since there are a lot of online messaging policies that businesses need to follow, some of them are sometimes forgotten by marketers. It is a good thing that this software reminds its users to comply with such policies with a number of features like the automatic unsubscribe feature, reminders or legal disclaimers, spamming notices, state communication laws, e-commerce policies, notifications, etc.
Monitoring
Monitoring is also easy with this marketing program . Email messages that reach customers successfully are easily known with its tracker. It can as well provide specific statistics that are relevant to the improvement and study of campaigns.
Managing multiple accounts with this email marketing program is also convenient. It allows businesses to have multiple accounts for different issues or concerns of customers, making them a lot easy to direct to the departments that can best answer the messages. Plus, monitoring of complaints and customer feedback also comes handy with this marketing tool. Managers or supervisors are able to distinguish issues and concerns that they need to improve on; thus making it an efficient marketing tool for monitoring customer preferences, marketing trends, product or service performances and even the profitability of the utilized campaign.
