subject: Getting to Know Facebook Ads [print this page] If you've used Facebook before then you are probably familiar with Facebook ads and how they work. Even if you haven't placed your own advertisements via this method, you've probably seen them on the sides of pages you visit as you browse photo albums and check the status updates of some of your many friends on the site. Many times you may notice that these are targeted advertisements that may seem personalized to your interests. This is because of smart technology that guides them, ensuring that there's a good chance you may in fact be interested in what they have to say. Do you ever wonder if they are as effective as compared to Google AdWords? Perhaps not.
The reason is, when people are looking for something to purchase online they are most likely to Google it. Not many people go to Facebook automatically and search for products. Hence, the reason Facebook ads are less catchy to the market.
So if Facebook ads are not as effective as Google AdWords, does this mean they are not effective at all? The fact is - of course not! It just means that the ad has to be exposed to more people to gain more clicks. Besides, it is through profits from purchases that we know if an ad is effective or not - not through its click rate.
So why is it that many marketers give Facebook ads bad reviews? The reason is that marketers measure an ads success by the number of clicks on the ad, which is also how they pay. Per number of clicks. They should remember though that it's really the amount of profit generated that matters, not the number of clicks.
To determine if an ad campaign is a success, review sales data. Then compare your profits to the costs related to advertising and see which is better.
If your advertising costs are a lot lesser than your profit, then you could say that your advertisement was effective. Still, it's not enough that you made profit. Check whether the amount of profit is acceptable versus the cost and effort put into advertising.
Are you looking to make your Facebook ads more effective? One way to do this is to check for which ads generated the most profits. To reduce advertising costs, use only these ads.
The best way to gain an understanding of the effectiveness of your current set of ads is to run severa
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