subject: Sarft Issued A Formal Policy Of Regulating Internet Tv [print this page] Administration of Radio Television of regulatory policy for the Internet predictable, sector regulation and the positive impact of market forces, or will cause a ripple through the industry's conflict ... ...
In this newspaper on Aug. 4 became the first disclosure of SARFT regulation may publish in the near future Internet TV Related to policy, press yesterday (August 18) learned SARFT TV on the strengthening of the terminal to receive the "Internet audio and video programs Service The management of the Issues "(hereinafter referred to as" Notice ") has been issued.
Internet TV product to be "certified"
Streaming Media Network COO Zhang Yanxiang expressed to the reporters he saw "notification" of reaction, said, "Although the introduction of the Act expected, but the supervision of large, or how much I felt a little surprised." Zhang Yanxiang that, just from the "notification" content point of view, this is the Internet industry and now keen to launch Internet TV Home Appliances Manufacturers is a major blow.
SARFT issued a "notice" a total of four major provisions, including: Internet connectivity via TV or set-top boxes Electronic Products, audio-visual program to the TV end-user services, should be made according to the relevant provisions of the "TV for the terminal" and "dissemination of audio-visual information network license." To carry out services related to business operations should be controlled with broadcast programs, program guides, copyright protection and other functions of integrated broadcast control system. Spread through the television terminal TV dramas to be made according to the law related to licenses. Copyright protection measures should be taken.
Finally, SARFT is also "notice" announced the punitive measures: radio and television administrative departments at all levels of the area to inspect and found the bodies in the relevant business without permission, be dealt with according to law.
For "notice", an unnamed industry insiders believe, "according to the provisions of the relevant licensing conditions, and Internet audio-visual program services, should have legal personality for the state-owned or state-controlled units in the same, the threshold can be a large number of companies want to engage in related businesses excluded. "" In addition, according to SARFT notice requirements, operating enterprises to build television stations broadcast the same control system, the difficulty of imagined. In addition, Internet TV can only play regular video content, the network's own pop video were rejected. Thus, the Internet TV and traditional TV programs are not the same as what the Internet is also reflected characteristics are not out yet what to attract people? "
Follow-up or have a clearer view However, according to a press
observation, the present TV Or a pack of calm on the market scene. Beijing Xin Vision TV, a dealer Sell Officials told reporters that the products they have a lot of agents TCL And Changhong Internet TV, but their sales are still in the normal course, there are still consumers come to buy. For last Friday issued by SARFT control policies, they do not fully understand.
TCL an internal staff told reporters that "the development of Internet TV, we do not think there will be introduced to monitor the relevant policies. But now only the SARFT issued a notice. We can say is that we support and comply with SARFT regulation policy. "he told reporters," You again so there will be action behind the SARFT. "another color TV manufacturers are more conservative in its internal staff, told reporters "We are waiting for more specific policies introduced, the Internet television as a new thing, subject to regulation is normal."
Reporter called audio-visual programs SARFT Network Management Division, he was told the staff, "I do not know it," notice "should be released by General Administration, I do not know who you should go."
Sarft Issued A Formal Policy Of Regulating Internet Tv
