subject: Air Push Innovation Model Dutel Acclimatized In China? [print this page] market is complex, so any brand must be market-oriented, and constantly adjust their Sell Mode and Marketing Strategy.
The face of the unique Chinese market came from the United States, North Carolina, the home appliance business Dutel has chosen an innovative sales model, to adapt to not fit in the Chinese market.
Picture shows Dutel Chief Representative of China SHANE
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Product hit Energy , Low-cost brand
2008, the United States Dutel low-key to enter the Chinese market the company to Air conditioning Products are the main fight, in the Foshan Dutel Electric Co., Ltd. established.
Dutel U.S. business agent, general manager of Hebei Lijun Jiang Bo in the national grid to reporters, Dutel air position in the Chinese market for health and comfort Environmental protection Energy. Products include "free style", "moon god", "Apollo" and several series.
Dutel air quality objective is the pursuit of precision, all-copper connection pipe, compressor with Japanese Mitsubishi, Hitachi, Toshiba, these technical advantages it has become a " Appliances to the countryside "And" energy conservation projects that benefit "of successful products.
In addition, the price is Theil tool for air to enter the Chinese market. Lijun Jiang told reporters Dutel air conditioning an energy-efficient products, prices and some well-known brands of five energy-efficient products fairly.
Push "information workers" word of mouth marketing
In fact, no shortage of foreign brands in China quick example, but if it did not work in marketing mode, it is difficult cup of soup of the amount assigned.
To break the deadlock, Dutel modifications made in marketing to dealers to promote "information workers" sales model. It Lijun Jiang introduced the use of this model, air-conditioning in the off-season last year, only one county in Henan Province within three months to achieve sales of 90 million.
Lijun Jiang told reporters, "Information Member sales model, the essential fact is the word of mouth marketing." It Lijun Jiang introduced the model is to the United States some of the advanced sales methods combined with the Chinese situation, members of the club set up information, the development of club members, regular staff training, organizing information, participate in various activities such as table tennis, chess games and so on; enjoy corresponding various benefits such as birthday cakes, domestic and international tourism; while allowing information workers to enjoy a corresponding dividend.
This information is member of the community with extensive personal connections executives, information workers to distributors around the store to rely on platform, introducing the product at the lowest price to the user at the same time, users can also enjoy a discount of 0.5 concessions. The members of the dividend information is entirely responsible for the factory.
Lijun Jiang told reporters, using this channel model allows users to enjoy the ones who enjoy more space, let distributors cash flow rate.
Members on information model can achieve a more precise target, Lijun Jiang forget such a statement to reporters, "to promote this channel model, if a message can sell 200 units a year members of air-conditioning, a county if the successful development of 20 information workers, the county will be able to sell 4,000 units a year air-conditioning, then at least a year to achieve 10 million in sales "
Behind the question
In fact, according to report, Dutel air conditioning this model, with Amway, Avon's direct selling model in the same country, Amway, Avon though is the only legitimate businesses with direct sales model, but the country itself has been promoting The voices of doubt encountered constantly.
Challenge for this indirect, Lijun Jiang admitted to reporters, the information model does reference a member of Amway, Avon's direct selling model in its essence but with the difference. "Amway, Avon's direct selling model is the pyramid, while Dutel information officer model air-conditioned factory direct docking information officer, levels of flat channel model."
Dutel just one of many in the short term the new foreign-funded enterprises to enter the Chinese market one, for such enterprises, to take a more lightweight approach channel is operated in low-cost access to short-cut sales. While the spatial distribution of the larger interests of the dealer attractive, but weak in tension may be the brand development of chafing. In addition, if the new foreign brands into China market in the sale Service Side can not place, is a fatal weakness.
Air Push Innovation Model Dutel Acclimatized In China?
