subject: Little Swan Kindly Consider The Washing Machine's Brewing Assets, A New Integration Of The United [print this page] , Little Swan shareholders to the shareholder vote, the U.S. private placement to the electrical acquire Washing machine Assets of the program, which means that the United States after the electrical acquired Little Swan, rationalized through a series of restructuring Refrigerator , Washing machines and Air conditioning Three parts business has been initially completed. Midea official said, by the year 2010, continued to consolidate its air-conditioning, refrigerator, washing machine Marketing Platform to continue strong industry leadership.
According to a notice to all shareholders of small swans for more than 90% of the ratio in favor of adoption of the Little Swan appliances to the United States, the price of 8.63 yuan per share, additional shares of the relevant resolutions of 8483. Midea will hold its Hefei Rongshida of 94.145 million U.S. dollars equity, or 69.47% of the shares Rongshida a purchase.
2008 2 Yuemei appliances to 1.68 billion yuan to acquire 24.01% stake in Little Swan has become the largest shareholder of Little Swan. Then to straighten out the United States and the electrical system of refrigerators, washing machines, air-conditioning blocks three major industries to solve the problem with competition, the United States conducted a series of electrical restructuring, ultimately through a private placement of assets into the washing machine all of the little swan. According to additional reports, issuance of completion, Little Swan will have a "Little Swan", "United States" and "Rongshida" three brands to form a "high low" end product complete line of business. Meanwhile, according to 2008 financial data, Little Swan's net profit after injection will increase 215.31%.
Due to the additional assets related to major restructuring, is expected to need to re-commissioned and issued by the trial will examine the final time for completion of the transaction in April of this year around.
Yesterday (January 12, 2010) the head of the U.S. electrical, told reporters that after the completion of a series of restructuring and looking forward to 2010, the U.S. appliance will integrate its air-conditioning, refrigerators and washing machines, three products marketing platform to achieve synergy, using multi-category, multi-brand competitive advantage and channel resources, continued solid industry leadership.
According to reports, in 2009, the United States of appliances Inverter air conditioner Domestic sales have more than 1.2 million units, with 27% market share among the forefront of the industry, beauty products by the end of the ice and wash Appliances to the countryside Double break market, sales growth, the overall strength of the brand two-piece or industry.
Entered in 2010, Midea started the second half of last year Sell Channel change has been initially completed and is currently the country has set up 60 U.S. sales of refrigeration products Co., Ltd., while the U.S. headquarters of China announced the establishment of marketing, matrix marketing management model has shown signs shape. It is understood that the future of refrigeration products around the U.S. sales company will be responsible for specific policy areas of refrigeration products for all U.S. sales, and marketing headquarters in China to bear monitoring, coordination, guidance, Service National and regional sales companies function.
Midea said the change in the marketing system, based on the air conditioning on the frequency in 2010 will focus on products to ensure conversion products 300 million annual sales target, and fully develop mobile air-conditioning, kitchen, air conditioning and other sub-categories product marketing; in the refrigerator and washing machine market share and strengthen the overall competitiveness.
Little Swan Kindly Consider The Washing Machine's Brewing Assets, A New Integration Of The United