subject: South Korea: Emartvshimart Price Wars Broke Out Home Appliances [print this page]
HC Home Network News : Emart has 120 stores in South Korea's largest supermarket chain giant, is also the Wal-Mart out of South Korea's "sweat Magong Chen"; in April 2009 reached 1000 million members of Hi-Mart is Korea's largest online marketing products Mao and consumption Electronic Chain giant. However, the recent period, between the two giants is going on, "swords and guns seeing each other, do not give" price wars among home appliances.
"To show the strength of large shops." Emart the officer says. Hi-Mart personnel, said: "will take this opportunity to fully demonstrate the professional home appliances Sell Shop's unique advantages. "
Recently, Emart announced that starting from 11th of this month's major supermarkets, Refrigerator , TV , Washing machine Other 12 categories of goods will reach the maximum reduction is 28%, thus started the price wars of the first shot of the appliance.
Then, Hi-Mart announced that, starting from 12, the main home appliances expected to be reduced 50%, and publicly declared that the "price not higher than the non-professional opponents." In previous years, Hi-Mart usually start in April markdowns, however, upset the rhythm of this year was Emart, 1 month in advance into the "sale season."
It is understood that, since 2000, South Korean supermarkets and discount stores began to grow, this is the interval between the two companies, first-tat price cuts of 10 contests, but also the two companies to "stand on their own side of the customer" the first overall review of self-confidence.
Emart side declared: "The advantage of a large supermarket customer flow is very large, very high frequency of repeat purchase, more than enough variety of goods, related to buy enough convenience. Data interpretation, so far, has been a growing number of original In the home appliance discount store to buy products, customers, transforming our customers. "
Emart Akihabara is known in South Korea Yongsan Electronics Street shopping district of hypermarkets
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Hi-Mart is on the one hand that the appliance is expected to Emart big price cuts can not last long. On the other hand, said: "is not simply a kind of household appliances show what can be sold, but the sales staff expertise required is very high. We have 10 years professional sales experience in home appliances, simple stacking and sales, Management Technology, Hi-Mart will not do. "
Hi-Mart the store
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05 the total sales volume of only 50.5 million U.S. dollars (approximately RMB3.5 million) of the Hi-Mart, last year's record 2.7 trillion won (approximately RMB163 million) recorded the highest sales of more than E-Land in Consumer electronics retail first. On the other hand, Emart Although not a large consumer electronics specialty retailers and supermarkets, but only sales of home appliances that record 1 trillion won (approximately RMB60.64 billion) of sales records, as the dark horse appliance sales begin attention. To this end, the two companies have a strong sales performance of its appliance self-confidence and momentum on the do not give.
Industry stakeholders said: "now, who have enough resources to new products, competitiveness, and who will get the chance to win. From this point, both models have the appropriate market value The key to success or failure of product, may not insist on their own so-called advantage. "
China CECA-bearer, said: "In China, professional home appliance chain has divided the city for the national chain of home appliance giant, local city and county (town) home appliance chain, three forms of home appliance chain department store category. In addition, Department Stores household appliances, supermarkets, household appliances, Home Appliances, building materials and digital home appliances, IT professional chain, etc would influence share professional home appliance chain, especially giant home appliance chain constitutes a national urban differentiation effect. Thus, South Korea's situation is slightly different. However, before absorption from the Fujian Yonghui Group, Paradise, Suning Electric Director Mr. Lv Senyan Fujian region joined as general manager of home appliances division, responsible for the company and its home appliance business to a new level of cases of view, professional appliances and home electronics supermarket chain's 'attack' has begun. "
South Korea: Emartvshimart Price Wars Broke Out Home Appliances
