subject: Bath End Of The Battle To Enter The Low [print this page] Speaking of bathroom, your first thought of? Advertisement Kelly dressed in white sections of the figure, or TOTO "elegant comfort in mind in the body," the classic slogan?
Only really difficult time coming, only to find "Made in China" is very important.
In 2008, with the great changes in the overall macroeconomic development of the situation in order to create good Chinese companies face unprecedented "crisis." In the raw materials, labor prices, RMB appreciation, export tax rebate adjustment, oil prices were surging economic context, with respect to manufacturing, OEM-oriented enterprises, the "alive or dead, this is a problem."
Goodbye to the simple "create", we found one step ahead of pursuing innovation, and the first to take the "create" road company in this round of changes in the upper hand again. To this end, Real Estate home network will launch a series of reports, worked hard, through an innovative perspective panoramic analysis of the macroeconomic context of the development trend of domestic manufacturing industries.
Nearly two decades, the domestic market has experienced a bathroom from scratch, from disorder to full scale process, and continued to flourish in the real estate and construction decoration, bathroom at the same time growth in this market provides a strong foundation and protection. At present, China has become the world's largest bathroom facilities for producing and consuming countries, China Sanitary Ware accounted for 30% of the world total, bathroom accessories are also accounted for almost 35% of the world total, while some have a brand power and appeal of bathroom brands have appeared in the international arena.
These brands in product quality, brand building and other fields already have a certain strength, but it still faces to enter the domestic high-grade construction decoration project difficult problem. As the major consumer of high-end market, five-star hotels, and their decorative works in the main choice of bathroom products procurement Shique international sanitary ware brand, rather than local products, it is a domestic sanitary industry had to face and ponder the cruel status quo.
There is no flagship enterprise, which means there is a big industry, the profit margin, so the size of obstacles was not obvious or non-existent. Then in the formation of an orderly market, the size of the former, the industry is bound to conduct a spontaneous brand integration, followed, those who are not high-tech, non-study-fat capacity, by blindly copy, low-priced brands hit the market in the two or three years, demise, and then gradually formed the dominance of well-known brands.
High-value innovation itself is a contest of this situation to the bathroom enterprise integration, is the opportunities and challenges, how to integrate the bigger and stronger, so that after the bathroom has joined another possible world-renowned home appliance industries, is the Every business needs to be considered a sanitary priority.
Of course, the "flagship" words to say simple and easy to do. In addition to the enterprise itself, government, society, decoration industry, domestic brands should also be given to the market environment of fair competition, with the full liberalization of the Chinese market, should be an open market for Chinese enterprises to develop and progress, creating a world-renowned Chinese enterprises and brand.
July 6, 2008, Guangzhou, Pazhou Complex, Conference Room on the 1st heated discussions came the voice, a lecture entitled "The Third China sanitary Development Summit - breaking the prohibited zone, promoting high-end bathroom entrance into the Chinese market" forum Tenth Fair held in Guangzhou, built against the backdrop. China Building Decoration Association, Kitchen & Bath Works Committee, GAO Shi-yan Secretary-General highlighted: the high-end brand means quality, value and taste value, high quality and value of the brand means excellent product quality, reflected in the excellent product performance, with greater value, can better meet consumer needs, create greater customer value.
If the past two decades bathroom market, but international brands of solo singing, then the next time, should be finally see the light of domestic brands.
Intelligent design unmatched human world
Sanitary products so special about that is that it is the product use and experience the highest degree of concentration of household products. A comfortable and seductive in a bathtub for the importance of family, as the status of the same sofa and bed.
Sanitary products for the future changes, many bathroom manufacturers have said that with the improvement of people's consumption level, modern bathroom products not only meet the needs of residents, but in the entire residential areas, public places, office facilities, hotels, recreation areas and so on there is consumer demand for sanitary products. Modern bathroom products, competition will become increasingly intense, all kinds of high-tech means, as well as the large-scale application of art and culture has become an inevitable trend in bathroom products and selling points.
A few years ago, many people will lament the Chinese people abroad, the family bathroom between the "convenience office" too "inconvenient." Today, the bathroom space has become the focus of our home decoration, some well-known brand of intelligent automatic Toilet has entered the home of ordinary people. Such as flush-free urinals bathroom eagle, Angel angle series of suites, gamma-in-one combination of bathroom cabinets, barrier-free sanitary products, innovative design, and both are intelligent in a set of user-friendly products.
Simple wave affected the whole room decoration, also affected the development of sanitary, sanitary equipment so often become "simple" and "convenience." Hand-washing station is no longer blindly pursue a sense of luxury marble countertops; the toilet is no longer cumbersome and expensive; more and more rational consumers will not consider their own toilet area, away to install the full trappings of a big bath or shower room.
