subject: A Change In Fashion Marketing Ideas Into Cutting [print this page] At present, innovation in every trade winds blowing constantly for the hardware industry, Hardware product design change is also increasing. Homogenization of the product tend to today's hardware products with the more innovative design, more user-friendly features, more stylish appearance, a growing number of hardware like a work of art, aesthetics, working a combination of with those of home-style changes are linked closely.
With the technology development, the ordinary screw from the original toward the beautiful and practical, practical path of development simultaneously, screws of various designs are increasingly in all sectors of the widely welcomed. Screws, do not look it is small, inconspicuous, but it is carefully polished, but designers and individuality of the products of young people love it.
As an innovator must learn to "sugar daddy" syndrome, for enterprises, hardware tools, the most efficient way is to step on the success of the great man's shoulder, standing on the shoulders of big man, so that "Hua Xiaoqian, doing big things." With the accelerating pace of modern life, work pressure increasing, the new exotic products to an alternative way to ease people's tension. Small screws, small fork, though modest, in the carefully polished it could become a white-collar workers, under their love of the materials is it, and the relatively empty market means a huge business opportunities. As a hardware tool, businesses, develop ideas, using make screws, pliers, wrench, screwdriver, etc. into an innovation and product development ideas, to create a new marketing model.
The new marketing to create a new way of life
Innovative product marketing process should take full account of the consumers of psychological factors that dominate the consumer's desire to "intervention" marketing campaign throughout.
Action Marketing: that consumers experience the event, no longer satisfied with passively receive information and stages of participation, and hope that active participation, with the communication tools developed, consumers can express their views without restriction to participate in Experience and to their own "action" level of as-designed "experiential activities" recognition.
Happy Marketing: Experience produce happiness, experience should experience the full enjoyment of happiness. Entertainment, fun factor in addition to "action" element, but more importantly, to experience the process of designs for participants to joy, there is no sense of distance, there is no sense of pain and experience is a kind of ultimate happiness.
Packaging Marketing: New products must pay attention to the appearance of packaging quality, attractive, giving consumers a deep impression. Consumers to buy merchandise, one to see is the packaging of goods, rather than the product itself. This can be thought of packing on the role of consumers to buy goods. Of course, consumers can not just by the appearance of the interior to determine the quality of goods. But the packaging, that often affect the appearance of goods to consumers to buy when the top decision-making. If the business can use their brains in the hardware tools packaging products, costs more ideas, is also something that is not a good marketing approach.
