subject: The Core MLM Prospecting Marketing Principles [print this page] Most networkers are approaching MLM prospecting all wrong!
What if I told you that most of what you know about MLM prospecting flat out doesn't work? And what would you say if I told you that tossing out your pre-existing notions and adopting some proven marketing principles would put you on a path to much greater MLM prospecting success?
Way too many networkers are struggling with their MLM prospecting because they don't understand the core principles (fundamentals) of marketing.
Forget the details of the approach you're using currently. It doesn't matter if we're talking about group prospecting or one-on-one discussions. It doesn't even matter if we're talking about virtual or face-to-face prospecting in your MLM business.
Without understanding the core principles of marketing, you're likely not going to get the results you're seeking.
You might be skeptical and wondering how I can make these claims so boldly and confidently.
My response is pretty simple. I know because I was also wrong for many years. But, when I started paying attention to someone who knew what they were talking about, my results began to change pretty much overnight.
I know because every network marketer I've personally worked with since getting involved in the MLM industry has been wrong. But when you are were willing to let go of flawed pre-existing notions and begin applying some proven marketing principles you will begin getting vastly improved results.
MLM prospecting isn't the numbers game that so many top leaders in network marketing think it is. It's not just about getting out there in front of more people to tell them about your products and amazing business opportunity.
It's really more of a quality than quantity numbers game. It's about attracting future leaders in your organization instead of chasing future deadbeat representatives.
Once again, you may have to throw out all of your old MLM prospecting concepts and start over.
Here's how you can get started today...
Shift the focus of your MLM prospecting efforts from your products and your opportunity to your ideal prospects and watch your results begin to soar.
What do I mean by shift your focus? For many that I work with, it's hard for them to see what they're doing wrong because their products and the allure of residual income may be what initially drew them in. But, it's not what your best future prospects are searching for.
Take a look at how you present your message currently. If you're talking mostly about the products or services you can provide, how great the company and the opportunity is, and how much money the leaders in your company are making then recognize that your focus is all wrong.
Shift your focus to talk about what's relevant to your best prospects. Be clear about it takes to truly succeed in network marketing. Articulate the problems and challenges you want to help your prospects solve including lead generation, MLM prospecting, building a downline and the ability to create duplication.
Talk about what kind of outcomes and results you want to produce for them. Give them information on creating their own attraction marketing system, getting into positive cash flow as they build their downline, and being able to train new representative to replicate your success.
Great MLM prospecting isn't about shouting, "Look at me! Look at my products! Look at my killer opportunity!"
Great MLM prospecting comes from clear and focused communication on who you want to help and what you want to help them with. Your best prospects will respond to that kind of message because they're already looking for solutions. That's why they're online. They're tired of struggling with the problems, issues, and challenges they're dealing with in the MLM industry.
When you understand these core marketing principles, you'll be ready to make the shift. You are now ready to follow a simple Three Step MLM Prospecting business model for network marketing success online. This is the exact same business model that all of the top online network marketers use.
