subject: Tips For Advertisers Who Engage in Facebook Ads Marketing [print this page] Have you ever wanted to promote your business online but is quite wary on how much
it would cost you? Are you having a hard time bringing potential customers over to your fold? There is only one solution to drive those inhibitions away: Facebook Ads Marketing.
Facebook is one of the fastest growing sites online, with over 400 million active users worldwide and still counting. These users always make it a point to log on their accounts at least once everyday for them to communicate with their friends, post updates,
or simply just lurk around the site.
With the incredible reach that Facebook has, it is now quickly becoming a major force in the world of online marketing. Facebook Ads Marketing has all of the elements every advertiser can dream of: a large audience, a convenient set-up, and a low-cost advertising tool.
Before you start creating your Facebook ads, here are some tips to make your ads
stand out from the rest and get noticed by Facebook users.
1. Determine the main purpose of your advertisement
You have to know first your intention why you are putting up an ad. If you want to
introduce your brand to the users and make it a household name, then cost per impression advertising is the best option. On the other hand, if your main purpose is to generate sales like what most of the advertisers aim at, then the best option would be the cost-to-click strategy.
2. Budget your advertising cost
Facebook Ads Marketing is a cheaper alternative to search engine marketing. You just maintain a minimum daily budget of $1 for both cost per impression and cost per
click advertisements. Of course, the higher cost you spend, the bigger exposure your ads will get. Learn to test the waters first and make sure that every penny that you have will be put to good use.
3. Narrow down your audience by targeting demographics
While it remains a fact that there are millions of active users in Facebook, it also means that you simply cannot afford to promote your product to each and every one of them. That is why when creating your ads, you have to learn how to target your audience based on demographics. You can specify your ads to be shown to users of a specific age group, country, or company. You can also aim at people based on their interests and associations. Laying down the specifics would give you a more accurate return of potential customers.
4. Set a good bid amount for your ad's exposure
You can use Facebook's bid estimator if you have no idea what bid amount would give your ad a decent level of exposure. This tool would let you see the other ads' bids that are currently winning the auctions, thus giving you an idea how much you'd set for your own ad.
5. Be informative, yet direct to the point
In Facebook ads, you can type 135 characters in your ad's body, whereas in Google, you're only allowed to type in 105. With more character space, you can divulge more
information about your product on Facebook, so don't waste the opportunity to provide as much useful information as you want. However, avoid beating around the bush so that users will not lose interest in your ad.
Tips For Advertisers Who Engage in Facebook Ads Marketing
