subject: List Building and Email Marketing- How Do You Set it All Up to Make Money Online? [print this page] List building and email marketing is the process of collecting subscribers interested in a particular topic to provide recommendations and good content to help them solve a particular problem or learn how to do something.If you've never built a list, it may seem complicated. But it's easy once you know how to do it. Let me show you how to set up an autoresponder ready to build your list.What is an Autoresponder? It is a system that allows you to automate the process of people signing up to your email list and the follow up emails. So you don't have to send each message out manually. You can load messages into your autoresponder to go out at a specific time and depending on a specific action.Why is this important? Imagine trying to send email messages out manually to each of your subscribers at a specific time or depending on a specific action. It will much harder and means that timely communication fails too.So how do you set up an Autoresponder? One of the best and most commonly used is an Autoresponder provided by a company called Aweber.com.You can sign up for just $1 for the first month. This is highly recommended because you can start building your list for nothing. After the first month, you are billed depending on the number of subscribers you have but the rates are still very reasonable. See Aweber.com for details.How do you set up your list? Once inside, go to "create and manage lists" then "+ create a new list". Name your list a meaningful name that will distinguish it from the rest. Fill out the rest of these details according to your preference.Click "go to step 2". Ensure the "confirmed opt-in" option is on. Change your confirmation message to your liking. This is the first message your subscriber sees when they opt-in.Leave the rest of this page as it is. Click "save list settings". This is all you need to do to set up your list. The next step is to set up an opt-in page. This is where people opt-in (join your list).How do you set up your opt-in page? Click the "web forms" tab, click the "+ create web form". There are a number of templates here you can use, select one and click "go to step 2".Name your web form something to distinguish it from other web forms. To keep things simple, use the basic versions of the "Thank You page" and "Already subscribed page". These versions do a pretty good job. Save the form and click "Go to Step 3".Click the option "i will install my form" then "Raw HTML version". Copy this code. Open Notepad, paste in the code. Save the file with any name, add .html at the end. For example: emailform.html. Upload this file to your site and that's it.You can also paste this code into a new HTML document in Macromedia Dreamweaver if you want to make a few tweaks to it.The last thing you need to do is set up your first follow up message.How do you set up your first follow up message? This is the first message your subscriber sees after confirming their subscription to your list. Click the "messages" tab then "follow up", then "+ add new follow up message".Make this message a welcome message. Thank them for sigining up, introduce yourself and what you will do for them. Include the download links to any free products you promised them.That's all you need to do to get started. Later on you can customise your confirmation page, web form (opt-in page), thank you page if you need to. But the standard options you get with Aweber are ok for now.
List Building and Email Marketing- How Do You Set it All Up to Make Money Online?
