subject: Brunswick Corporation - Swot Analysis - Market Research Reports On Aarkstore Enterprise [print this page] Brunswick Corporation - SWOT Analysis company profile is the essential source for top-level company data and information. Brunswick Corporation - SWOT Analysis examines the companys key business structure and operations, history and products, and provides summary analysis of its key revenue lines and strategy.
Brunswick Corporation (Brunswick) manufactures marine and indoor recreation equipment. The company is engaged in manufacturing and marketing of boats, marine engines, fitness equipment, and bowling and billiards equipment. Brunswick primarily operates in the US. It is headquartered in Lake Forest, Illinois and employs 15,003 people. The company recorded revenues of $2,776 million during the financial year ended December 2009 (FY2009), a decrease of 41% over 2008. The overall decrease in sales was primarily due to the continued reduction in marine industry demand as a result of a weak global economy, soft housing markets and the contraction of liquidity in global credit markets. The company recorded an operating loss of $570.5 million in FY2009, compared to an operating loss of $611.6 million in 2008. The net loss of the company was $586.2 million in FY2009 compared to a net loss of $788 million in FY2008.
Scope of the Report
- Provides all the crucial information on Brunswick Corporation required for business and competitor intelligence needs
- Contains a study of the major internal and external factors affecting Brunswick Corporation in the form of a SWOT analysis as well as a breakdown and examination of leading product revenue streams of Brunswick Corporation
-Data is supplemented with details on Brunswick Corporation history, key executives, business description, locations and subsidiaries as well as a list of products and services and the latest available statement from Brunswick Corporation
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