subject: Marketing and Promotion tips [print this page] In this competitive business world, one has to find ways to promote his/her business in a memorable way. It is vital that the promotional strategy used uses unique tools for making the promotion 'an experience to remember'.
1. When approaching a potential customer, make sure that you don't start your sentence in the same way that existing sales people do. It is better to start your sentence with a comment that you believe interests the potential customer, even if that comment does not relate to your business or products.
2. Your Advertising banners, leaflets etc should be short and clear. Avoid long descriptions and avoid using many colors. Make sure that your descriptions are clearly visible and that the purpose of your business is clearly stated on your promotional leaflets/banners and more.
3. Use Unique Promotional Business Gifts. Don't use the same business gifts over and over again. Avoid the usual gifts that have been given away from all other companies for the last 20 years such as pens, rulers, calendars and more. Use unique gifts that, if the nature of your business allows it, are fun. Remember that something that is really different and unique will stay in the minds of your potential, or existing customers. A good example of unique promotional items can be found at
