subject: Finding The Right Contact List For Your Marketing Campaign [print this page] One of the keys to success in e-mail marketing or telemarketing lead generation campaign is the business contact list. It is a double-edged sword which can either make a significant improvement to or impede your entire marketing campaign. Using a targeted business list can generate fresh sales leads when the marketing campaign is executed properly. On the contrary, running a huge marketing campaign across a large yet inaccurate contact list can consume so much time and energy and even turn out to be a lot more expensive.
To avoid wasting your resources marketing on companies that have already moved out or are too latent to use your services, you need to have a strong database of targeted fresh leads for your marketing campaigns. The following tips should help you:
Build your own list.
Most companies do not invest enough into building their own business list. If you have been doing business on the internet for years, you have probably gathered already a number of names and business information. Use those names and information to build your own list. Doing so will help you narrow down and verify information based on your target roles and criteria, giving your marketing campaign that edge knowing that your messages will reach the right people.
Purchase only the business contacts that you need.
Although there are a lot of good data providers out there, many others would require you to buy thousands and even tens of thousands of contacts to meet their minimum. Many of these contacts however may not be as targeted as you think, resulting to a poorly targeted campaign. To avoid wasting your resources, look for vendors that can give you customized and targeted business lists so you are paying only for just how much you need and not for what may not be useful.
Research and validate lists.
Business contact lists that have not been validated become outdated by around 30 percent in just 1 year. If you cant update and clean your own list, there are companies that will do the work for you. These companies offer services like list scrubbing / cleaning, and perform manual research to update your existing list and return only the data that are accurate.
Prioritize quality.
When you go for extremely cheap lists, you may end up with a roll of business contacts containing a random mixture of your target buyers and everyone else. The next time you run a marketing campaign; your direct mail might reach the wrong contacts and go directly into the trash can while you wait in vain.
Go for targeted business lists that are customized according to your needs so you can expect better results. It shouldnt matter if you dont have millions of contacts as long as you have thousands of senior officers with sizable budgets to spend.
The success of your marketing campaign depends a lot on the kinds of resources you are using and how you are using them. Even if you have to spend more just to get the best business contact list to start with, you will easily make back the difference in campaign costs as you continue to pull in qualified and fresh leads.
