subject: Web Hosting : Discount Web Design [print this page] The web design that your business presents to the world helps to form an image of your company and the level of work that can be expected in the customer's mind. It is for this very reason that having great web design is important to your company's website. However, not all companies can afford to have professional web design done for their businesses, especially if they are a new start-up running off of the pocketbook of the owner or if they are an individual who provides freelance services. For these companies, finding an acceptable discount web design option may be the only route available.
Having a website is a must even for the smallest businesses. A website provides a useful tool for your potential clients to visit to find out more information about your company, your services, and what type of quality you can offer them. More and more customers are shopping online and more large companies are looking for specialized companies and freelancers online to handle many aspects of their business, such as copy writing, programming, and advertisement. It is more crucial these days for those who sell merchandise and services to have an Internet presence for these potential customers and clients to find them.
One discount web design option is to do it yourself by purchasing software, such as Microsoft Front Page, that will help you put together a professional website. This will require that you have some skills in building a website using HTML or some other programming language. If you have limited knowledge in this area, then it may take you some time to learn enough of what is needed to put together a good interactive site that will attract customers to what you have to offer. Even still, the quality may not be as good as what you can get from hiring a real web design professional to do the job.
Many of these programs, including MS Front Page, also have a What You See Is What You Get (WYSIWYG) site builder so that users do not have to have any knowledge of HTML or other programming languages. However, the most professional looking and easy to navigate sites are those that were put together using a programming language, rather than a WYSIWYG site builder, because such programs are limited in what they can or cannot do. A poorly put together site can turn customers away before they even have a chance to learn about what you have to offer, because they want to feel as if they are buying from professionals so that they are comfortable handing over their money. On top of everything else, you will also need to make sure that, if you build a site, you know how to make your site search engine friendly and easy to navigate
