subject: Careers With A Digital Agency [print this page] Digital agency careers, unlike jobs in other industries like cars and ships that have been struggling for years, are looking to the future with promise.
A career with a digital agency however is not just about being able to programme code or generate design elements using Adobe Photoshop or Dreamweaver. In fact, much of the work that a true digital agency carries out doesn't necessarily require specialist knowledge - even though it may help. Digital agency workers are there for one purpose - to generate visibility, sales and profit for business owners who want to make use of the Internet and other connected digital channels such as smartphones, digital video and photography through mediums like social media, viral campaigns and more 'traditional' website experiences.
If you land a position with a digital agency, you're likely to get excited about the opportunities that the Internet can bring to users and to business. You're also likely to fall into one of three camps. The first is the technology specialist camp, within which you'll either be a website developer or programmer who is conversant and confident providing the backbones of an online proposition using raw code such as PHP, XHTML and Javascript, amongst many others, or, you'll be a website designer, with digital graphic design experience with the ability to use HTML and numerous website design software packages.
The second camp is the digital marketing camp. Online digital marketing employees aim to promote online business propositions using all forms of digital media. Digital agency marketing includes skills such as search engine optimisation, awareness of website compatibility with search engines and the ability to find new ways to promote and market products using all digital media, online technology and viral marketing campaigns.
The last digital agency departments includes sales and project management. There is usually some cross-over here between all the departments above. These digital agency employees have the responsibility to persuade new clients that a digital agency is an incredibly powerful tool for online businesses to use in a modern digital world, as well as then ensuring that projects are delivered within budget to meet the objectives of their clients.
Getting a job in a digital agency will ensure that your career takes an exciting and challenging turn into the modern world's fastest developing industry.
