subject: Chan Do Internet Success System Advise-How To Create Unique Selling Proposition [print this page] As I was thougth by Patric Chan, in Chan Do Internet Success System,
I decided to write how you can create Unique Selling Proposition
in your sales. Let us think about it together what we could do...
Also recognized as the unique selling position, the USP is often
one of the most misjudged elements of a good sales
letter. It's what separates your product or service from your
competitors. Let's take a quick look at some unique selling
propositions for a effect itself:
1)Lowest Price If you've got the part of marketed on
budget prices, flaunt it. Wal-Mart has made this USP well-known
lately, but it's not new to them. In fact, selling for less priced
has been almost as long as capitalism itself. In my opinion, I'm
not passionate about price wars, because somebody can always come
along and sell for cheaper. Then it's time for a new approach
2)Superior Quality If it outperforms your competitor's
item for consumption or is made with higher quality materials, it's a good
bet that you could use this fact to your advantage. For example,
judge against Breyers Ice Cream to their competitor's. From the
packaging to the wholesome superior ingredients, the quality
is evident. It may expense a little more than their rivals
ice cream, but for their market, it sells.
3)Superior Service If you offer superior service over your
competitor's, people will buy from you instead. This is
specially true with a selection of markets that are all about service:
long-distance, Internet service providers, cable television, etc.
4)Exclusive Rights My favorite! If you can legitimately declare
that your product is sheltered by a patent or copyright, licensing
treaty, etc., then you have a winner for private rights. If
you have a patent, even the President of the U.S. must buy it from
you.
Ok, what if your product or service is no different than your
rivals? I would disagree, because there are always differences.
The trick is to turn them into a positive benefit for you.
You want to put your "best foot forward." So what can we do in
this conditions?
One way is to impart something that your company has devised
internally that no other company does. Look, there's a motive
why computer store "A" offers to beat their competitor's price
for the same product by X%. If you look closely, the two packages
are never precisely the same. Company "B" offers a free scanner,
while company "A" offers a without charge printer. Or some other difference.
They are comparing apples to oranges. So unless you find a company
with the exact same package (you won'tthey've seen to that), you
won't be able to cash in.
But what if you sincerely have the same widget for sale as the guy
up the road?
Unless your prospect knows the interior workings of equally your and
your rivals product, as well as the manufacturing development,
customer service, and everything in-between, then you have a
little promise creative licensing here. But you must be truthful.
For example, if I tell my readers that my product is submerged in
steam to ensure purity and sanitation (like the cans and bottles
in most beer manufacturing processes), it doesn't matter that Joe's
Beer up the road does the same thing. That fact that Joe doesn't
publicize this truth makes it a USP in your potential customers eyes
Want some more USP examples?
We are the only car repair shop that will buy your car if you
are not 100 percent satisfied with our labor.
distributed in 30 minutes or it's on us!
No other furniture company will pay for your shipping.
Our formulais so secret, only three people in the world know it!
As with most ways to pump up copy response, research is the key
with your USP. Sometimes your USP is noticeable, for example if
you have a patent rights. Other times you must do a little legwork to
uncover it (or shape it to your target market).
Here's where a little perseverance and in-person selling really
pays off. Let me give you an example to explain what I mean:
Suppose your company sells beanbag chairs for kids. So you,
being the intelligent marketer that you are, determine to sell these
beanbags in person to prospects before writing your copy. After
carrying out twenty different pitches for your product, you
find out that 75 percent of those you talked to asked if the
chair would eventually leak. Since the chairs are for kids,
it's only logical that parents would be anxious about their
child jumping on it, rolling on it, and doing all things
possible to break the line of stitching and "spill the beans."
So when you write your copy, you make sure you address that
issue: "You can rest know for certain that our super-strong beanbag chairs
are triple-stitched for guaranteed leak-proof performance. No
other company will bring in this guarantee concerning their beanbag chairs!"
I hope that this short advise from Chan do internet success system advise
is good for you. All the best.
Chan Do Internet Success System Advise-How To Create Unique Selling Proposition
