subject: Guidelines To Enhance Customer Retention And Lessen Acquisition Costs [print this page] A business with no customers is a doomed enterprise. It can be kind of hard to retain your customers and keep them coming back. But the initial process of getting them isn't usually that tough.
The function of a business is not to maximize profit but to keep in get customers. At least that's the opinion of Peter Drucker, a great guru of management. So it is a safe assumption that your business is not doing too well if you get a lot of new customers but never see any of their faces again after the first time.
Acquiring new customers can be extremely expensive; acquisition costs are known to be one of the most expensive components of a business. But you can make some of that money back by retaining customers, which does not take as much money. There are several ways to keep a stable client base and reduce your long-term costs.
1. Build good relationships with your customers. Don't treat them purely as your sources of income. Customers can recognize when you are putting forth an effort and greatly appreciate it.
Doing this is the first step to providing flawless customer service. It gains the trust of your customers and makes them feel comfortable enough to even recommend you to their friends.
The other good thing about this method is that your customers will end up doing a lot of your marketing for you.
2. Whatever service or product you provide should be of high quality and standard. If people like your wares or the services you provide, they probably won't go anywhere else for that product in the future.
3. Surveys can provide invaluable insight. You should be in tune with your client base and no what they think about your company. Surveys are great for zero laying in on whatever problems your customers might be having with your company and allows you to fix those problems.
