subject: Innovative And Practical Workwear [print this page] This article aims to look at the history and origin of Snickers Workwear Limited and discuss the core values of the company and what it can offer its consumers.
Snickers Workwear Limited was founded in Sweden back in 1975, over the last 35 years the company has gone from strength to strength. Nowadays, Snickers Workwear Limited is one of Europe's leading brands in work clothing, and you can find the brand in over fifteen countries worldwide.
Snickers objective is to provide quality workwear for professional tradesmen and service people. Over the past three decades they have built up a reputation of offering products which are renowned for their quality, function and innovative solutions.
It was way back in 1959 that the idea of starting the work clothing business originated. A young electrician called Matti Viio was employed to build high tension lines and subsequently to install domestic and industrial wiring. Do remember that this was nearly sixty years ago, as such the technology used was fairly rudimentary compared to the tools used today, but it was also a great time for technology as so much was changing and evolving. So many tradesmen were faced with new challenges and problems to overcome and solve and as such new tools were required. These were subsequently created and evolved into the ones you see in use today.
One thing that did not change however was the actual workwear that was being used. In fact, it hadn't changed significantly in over a hundred years. As the tools evolved in response to the new tasks at hand, it was surely time to drag the workwear up to speed too. There was simply no place for the impractical and uncomfortable clothing that was once worn.
Matti Viio was one of the pioneers of the new workwear. Persuading some in the industry that new work clothing would be beneficial was far from a simple process. So convinced was he that he could find a better solution to clothing for work that he took matters into his own hands. Being a tradesman and being clever with his hands, he created his own garments in which to work. He made a stand against the detractors in the established workwear industry and it paid off.
The Snickers Workwear brand is an evolution from Viio's first designs and his ideas and spirit still power this brand today. The core of his belief was that if you put your mind to it then you can solve problems and overcome any challenge and now millions of workmen benefit from this thinking. They have access to an exhaustive range of safety wear that is of the highest quality and purpose made to suit the requirements of many kinds of work.
Snickers use rigorous testing methods to ensure that all of their garments can withstand the endless rigours of a days work in the field or on site. The garments undergo exhaustive testing so as to ensure that the worker is protected and comfortable at all times during his working day. This provides a peace of mind that will allow an entire workforce to function at their very best without worry about their garments letting them down.
