subject: 3 Ways To Increase Your Profits On An Ecommerce Website [print this page] If you want to sell products online quickly and easily, an ecommerce website is defiantly the website for you. Whether its in addition to business premises or not, an ecommerce website can help you sell more and reach a wider target audience. However, for this to occur, you need not only an ecommerce website with useful gadgets, but the understanding on how to create and improve your online client base.
Just like a shop, a virtual shop is expected to have just as good customer service. So when setting up an ecommerce website, expect to be busy as you will need to provide a good customer service to your internet based customers, heres a few ways you can
Point of Contact
Provide a place where customers may contact you. It should be quick and easy, so that even the busiest of customers have time to do it. You have the choice of email, an enquiries form and live chat. If replying to an enquiry via the form or e-mail as a service provider it is imperative that you reply within two days as otherwise the customer may lose interest. Although you wont be expected to be on live chat all the time, its useful for customers who directly want to speak with a qualified member of staff for vital product information.
A sign up option for a newsletter may also be useful for customers who are in need of product of information. Include this tool on your ecommerce website as it will probably answer a few enquiries for you via one source.
Visible Prices
Customers hate not seeing the prices, so make sure that all your products have a visible price upon them. One big mistake many ecommerce websites make is the sign up option to view prices, which is off putting to most customers. Avoid this by making prices visible to all and state the P&P (postage and packaging) prices accordingly to item. Adding a shopping cart will also allow customers to see what they bought and the total cost, whilst they browse around the rest of the shop, making it easier for them to buy multiple items and keep an eye on the cost.
Payment: Gateways and Cards
Make sure your website has a payment gateway (i.e. PayPal, Google Checkout), which will safely and securely receive payment, as well as take various cards from the big providers, such as Visa, Maestro etc. Increased card diversity allows you to reach more customers, which should hopefully increase sales.
