subject: What is a Squeeze page? From Beginner to Beginner [print this page] A squeeze page, also known as a landing a page or a lead capture page, is a page where potential customers will first find out about your business offerings.
In order to get into email marketing, you have to first get peoples' email addresses that may be interest in products or services that you have to offer. So you get this information from them by offering them something in return for their email address. This you do on a squeeze page.
Nowadays people are more aware than ever of businesses getting their email address and just constantly bombarding them with spam emails and therefore very reluctant to give their email address away.
So in order to try to persuade them to give you their email, you must give them something in exchange via your squeeze page. It's almost as if your buying the email address off them by offering them the information in exchange, which some people refer to as "ethical bribing".
A good squeeze page should only ever have one option, the option to give you their email address, they either give this to you or they move on. There should be no other links to any other websites that they may be interested in, even if they are your websites and you're just trying to do more promotion, as this can distract them and lead them away.
Your squeeze page should only consist of information saying what people will learn and gain from giving you their email and subscribing to your list. This way it is short and to the point and gets them intrigued. You have got to make them want to put their details in; otherwise, you are wasting your time and theirs, which is no good for anyone!
