subject: Auto Responders For Beginners [print this page] When beginning in Internet marketing, something that will be heard crop up again and again is using an auto-responder.
It is an essential part of the business model that will automate the process of getting customers so you can, not necessarily sit back and wait for things to happen, but focus your attention on other things such as driving traffic.
So what is an auto-responder?
Well as the name suggests, it responds automatically! If Average Joe comes by your business's website and sees your great offer in order to subscribe to your mailing list, then you want to be able to send him an email the minute he's put his name and email into the opt in box on your squeeze page.
Without the auto responder, you're time could become very tiresome and tedious having to type in all the names of customers into your email account and then send type emails to them every day, or whenever you want to send them, and then send them out.
With an auto-responder, you can type the emails in advance, and have the auto-responder send them out at a time and date of your choosing.
So instead of having to wait until the end of the day and collect all the information of names and emails and then type them all in manually to your email account, you can have it all done for you. The time of putting the emails into your email account would be a lot, let alone typing up an email every day and then sending it out.
You'd also have to keep track of who had already been sent what email so that you didn't send someone the same email twice in 2 days instead of sending them ones that were meant to go one after the other.
There is a slight downside to all this, well it's barely a downside when you consider, once you start making money, how much you can make, you do have to pay for this service when you sign up to an auto-responder. But the time and effort you will save will obviously outweigh the cost and will be a crucial investment to your business.
