subject: Mobile Banner Ads: Effective In Creating Brand Awareness [print this page] Mobile Banner Ads are the most commonly used form of mobile advertising and work very well for creating brand awareness amongst mobile users. Banner ads can be made in varied sizes, depending on the size of the screen of the targeted mobile phone instrument. These ads refer to universal color graphics messages displayed on a mobile's web site. Such ads are highly useful in mass market campaigns and in some cases may include animations to attract the mobile user's attention. These ads can be placed in any location on a mobile web site and can be followed by a text tagline ad to emphasize the clickable character of the ad. Black and White Banner ads with still graphics are targeted at older models of mobile phones. Since the screen size of a mobile phone is limited, there is scope for inserting only one banner ad at a time.
The success of mobile banner ads depends on several factors, such as:
Its ability to draw the attention of the mobile user to it rather than the content on which it has been placed.
Its connectivity to the content on the page on which it appears
It should be targeted at appropriate people or people in a specific targeted area
Should include an appropriate text tag line
Should send out the message clearly and not be misleading
Guidelines for Mobile Banner Ads
The Mobile Marketing Association has outlined certain guidelines relating to the size and dimensions of mobile banner ads. The association recommends that mobile web banner ads should be in accordance with the universal aspect ratio of 6:1 or 4:1. Both these aspect ratios provide sufficient space to show creativity and have an effective advertising experience. The recommended universal mobile web banner ad widths are 120,168, 216 and 300 pixels and are in accordance with the screen sizes of most mobile phones. Ads with widths beyond 300 pixels can also be tried, depending on the mobile phone's size. The recommended media formats for mobile banner ads are GIF, PNG or JPEG in case of still images and GIF for animated images.
These ads can easily be placed on a mobile phone by downloading an appropriate SDK or Software Development Kit. Some publishers or mobile ad network providers offer infrastructure that allows re sizing of an ad to match the targeted phone's screen dimensions and capabilities. The mobile banner ad creator should, however, take into account the impact of image resizing on the quality of the image.
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iVdopia is a leading video and rich media advertising network, offering varied mobile advertising products including banner ads. The company's SDK allows for the insertion of innovative and rich ad formats like Pre App Videos, Social Media Interactive Talk2 Me Ads, HD Pre App Videos for iPad and Banner Ads.
