subject: Aarkstore Enterprise---mobile Payment - Advanced Technologies (nfc), Strategies And Future Of Remote [print this page] Report Description Report Description
The market for NFC (Near Field Communication) mobile payments in the U.S. is in the nascent stage with an adoption rate of only 1.7%; this represents a huge opportunity for early movers offering the same. Adopting NFC mobile payment will open new revenue channels for banks as well as mobile operators as more than 94% of the U.S. population owns a mobile phone, and 60% of these have a card slot in their mobile phone. With the help of NFC technology, banks will be able to tap micro transactions made by cash, representing around 20% of the total transactions in the U.S. This will also help banks to capture the growing GEN Y population as well as the huge underbanked and unbanked population.
In 2009, the value of mobile payment transactions in the U.S. was $5.2 billion, constituting 6% of the global value of mobile payment transactions; this is expected to reach $56.7 in 2015, growing at a CAGR of 49.19%. The share of U.S in 2015 will reach approximately 10.6% of the global mobile payment transaction.
Table of Contents :
EXECUTIVE SUMMARY
FACTORS DRIVING ADOPTION OF NFC MOBILE PAYMENTS
FACTORS RESTRAINING ADOPTION OF NFC MOBILE PAYMENTS
CHOOSING THE RIGHT BUSINESS MODEL
REPORT PURPOSE
1 INTRODUCTION
1.1 REPORT CATALYST
1.2 REPORT STRUCTURE
1.3 RESEARCH OBJECTIVES
1.4 RESEARCH METHODOLOGY
2 STRATEGY FORMULATION
2.1 MOBILE PAYMENTS MARKET STRUCTURE
2.1.1 DEFINING MOBILE PAYMENTS
2.1.2 NFC BASED MOBILE PAYMENTS - EVOLVING MARKET IN THE U.S.
2.2 SEGMENTATION OF U.S. PAYMENTS MARKET BY TYPE AND SIZE
2.3 OPPORTUNITY FOR NFC BASED PAYMENTS- HUGE CASH TRANSACTIONS
2.4 MOBILE PAYMENTS - MARKET ESTIMATE
2.4.1 MARKET SIZE AND GROWTH TRENDS OF MOBILE PAYMENTS
2.4.2 MARKET SIZE AND GROWTH TRENDS OF PROXIMITY MOBILE PAYMENTS
2.5 WINNING IMPERATIVES FOR DEPLOYING NFC MOBILE PAYMENTS
2.5.1 EVALUATING BUSINESS MODELS FOR DEPLOYING NFC MOBILE PAYMENTS
2.5.1.1 Operator dominated model
2.5.1.1.1 Benefits and drawbacks
2.5.1.2 Financial institution dominated model
2.5.1.2.1 Benefits and drawbacks
2.5.1.3 Collaborative model
2.5.1.3.1 Benefits and drawbacks
2.5.2 RISK AND BENEFIT ANALYSIS FOR VARIOUS STAKEHOLDERS
2.5.2.1 Collaborative model is best for all stakeholders
2.5.2.1.1 Collaborative model value chain
2.6 VALUE PROPOSITION OF NFC MOBILE PAYMENTS
2.6.1 CUSTOMERS
2.6.2 MOBILE OPERATORS
2.6.3 MERCHANTS
2.6.4 APPLICATION DEVELOPERS & MANUFACTURERS
2.6.5 BANKS
2.7 NFC IS THE FUTURE OF MOBILE PAYMENTS
2.7.1 COMPETITIVE DEVELOPMENTS IN NFC AND MOBILE PAYMENTS
2.7.2 STRATEGIES ADOPTED BY BANKS TO INCREASE THE ADOPTION OF PROXIMITY MOBILE PAYMENTS
2.8 FUTURE OUTLOOK OF MOBILE PAYMENTS MARKET
2.8.1 MOBILE PAYMENTS MARKET DYNAMICS
2.8.1.1 Factors supporting the demand for mobile payments
2.8.1.1.1 Social networking and gaming improves the demand for mobile payments
2.8.1.1.2 Increase in the number of mobile phone users
2.8.1.1.3 Growing penetration of mobile financial services among mobile phone users
2.8.1.2 Factors hampering adoption of mobile payments
2.8.1.2.1 No legal framework and lack of unified standards specific to mobile banking
2.8.1.2.2 Security and authentication issues hampering adoption of mobile payments
2.8.1.2.3 Extensive banking network and excellent infrastructure
2.8.1.2.4 Integrating diverse stakeholders remains a challenge for banks
3 CASE STUDIES
3.1 THE STATE BANK OF COLORADO IMPLEMENTS CONTACTLESS MOBILE PAYMENT SERVICE
