subject: Social Media And Marketing Automation [print this page] After a wide research, I found five ways to add social media features to Marketing Automation. Let's have a look at them:
Share to Social
Social Media ROI
Lead Intelligence
Collaboration
Social Media Monitoring
Let us discuss each point in detail:
Share to Social
Many vendors make it a point to add buttons to emails and landing pages, which enables them to share to Twitter, Face book, Linkedln and other social sites. I believe, every Marketing Automation System should offer this, as it is easy to promote your social initiatives. It can get more advance, if you can keep a track record of who shared your information and whether it brings additional visitors to your website.
Social Media ROI
It allows you to track social media as a lead source and most importantly leads to revenue. It is done either by analyzing HTTP referrer or by posting a tracking link on social networks. It should be noted that- tracking and ROI mechanism is already build into most marketing automation system, so it just have to be extended to social media.
Lead Intelligence
It will help you find a social network profile and pull relevant information into the marketing automation system. As it is synced with the CRM all this information will be available to the sales people. It is up to you, if you want to use this information for lead scoring or not.
Collaboration
Marketing and sales is the most critical collaboration. Sales are related to CRM system so integrating with the CRM system is an interesting idea. This is a simple idea which will really help you to bridge the gap between sales and marketing.
Social Media Monitoring
It is really a good deal for mid-size companies to get a dedicated solution for social media monitoring. In the coming years, collaborating social media monitoring and marketing automation into a B2B Marketing suite will make sense. But, for the time being I give it a low priority.
I hope this information will be fruitful to you in your future ventures.To know more and explore a complete guide on marketing automation, click on the above links.
