subject: Local Low Cost Advertising -low Cost Local Marketing [print this page] Integrating Local Low Cost Advertising and Social Media Marketing for Best Results
Consumers drive a companys or brands success in the social media landscape by way of spreading content and integrating local low cost internet advertising strategies.
Recent reports are stating that serious Twitter tweeters are taking the prize as being the most influential groups online even though they appear to be the smallest group.
ExactTargets new tool that studies and reports on demographics and how consumers interact with brands within social media provided some interesting results.
This study was designed, first to ask users what questions needed to be asked, as well as supply the answers to some of the most important questions marketers have about consumers. This is to define
1. Who they are
2. What they are doing
3. Why they are doing what they are doing
Once you have a general idea of the consumers in your market then you can best serve them and communicate with them in a style that resonates with them while you convey timely relative content related to what they expect.
The study Subscribers, Fans And Followers looked at social media platforms Facebook, Twitter and email to see how consumers engaged within them. The goal was to be able to understand the motivation and uniqueness of these channels. Data provided both quantitative and qualitative analysis along with strengths and weaknesses and quantified the sentiment amongst the users within the platforms, with regard to the daily digital routines of your targeted consumers.
I was fascinated by the 12 categories they placed users of social media into by way of their channel use along with their creator, contributor and consumer activities.
1. Inner Circle (family and close friends)
2. Cautious
3. Info Seeker
4. Enthusiast
5. Deal Seeker
6. Shopper
7. News Junkie
8. Gamer
9. Social Butterfly
10. Business first
11. Megaphone
12. Open Book
ExactTarget provides 4 in-depth reports that are a must read for all marketers utilizing these channels of engagement with followers, email subscribers and Fans.
