subject: Developing a Web Site Concept [print this page] If your desire is to build a Web site business which attracts targeted traffic and actually works for you, as opposed to a site which languishes in anonymity, then this is the place to start.
Developing a concept is a fundamental step in creating a Web site. It provides a framework, upon which you can identify and mine profitable Keywords, create and add content related to your concept and identify the monetization potential of your site.
If you already have an established business, your site concept is obvious to you. If not you should look to other interests, experience hobbies or job related activities for inspiration, the possibilities are endless, open your eyes and look around for ideas.
Remember that without traffic, you will not generate income
Your best source of targeted traffic will be from the top 3 search engines, this is the reason why developing a themed, content rich site is so important, but how do you recognize the potential for a specific concept?
Demand
A sufficient amount of people must be searching for your site theme or associated topics. This targeted traffic provides the potential for monetization.
Too broad
If your concept is too broad, although a large number of people may be searching for this theme, the competition will be crippling. It will be impossible to dominate the theme of Sport for example. Even a sub-category such as bowling would require such a massive investment in time and money to render it not economically viable, even if the monetization potential was high.
Likewise a concept which is too narrow will not provide enough demand for you to monetize. A Web site dedicated to The St Petersburg Professional Dwarf Tossing League might be a good example of this. An ideal niche which provides reasonable demand and low supply should be identified by studying Keywords associated with a potential concept.
Number, demand and supply How many keywords are available for your site theme and associated topics. Each page of your site should be built around (focused on) one specific keyword or phrase related to your theme. To find keywords related to your concept, how often they are searched for, and how many sites out there contain those keywords (a formula for profitability), visit Word tracker, they provide one of the best keyword research tools available on the internet.
