subject: What Fort Lauderdale women want in a used car [print this page] Men have been trying to figure it out for years, but perhaps car dealers have finally figured out what women want. (Please, clue the rest of us poor chumps in, would you.) Your Fort Lauderdale used Cadillac dealer believes they can provide what women want in a used car.
When it comes to small cars, and women seem to prefer them, they want something foreign, not too expensive and hot - as in the temperature. Even though we still think of car buying as something men do more than women, the women are actually buying 45 percent of new cars. But here's the part you didn't know - they have a voice in 80 percent of new car purchases. After all, what husband or doting daddy is going to buy a car his girl doesn't love?
Automakers have taken note and are designing cars with women in mind. Your used Hummer Fort Lauderdale dealer is taking note of this as well. They actually may be selling more to the men, as women, for the most part, do want smaller vehicles.
But small doesn't mean tiny. In fact, more small SUVs made the list than anything else. This may be because women do a lot of running and hauling of kids and their stuff, but they still want a vehicle they can easily handle and park.
Women also like to save money only one luxury car showed up in the top ten - the Lexus. The Volvo might come close to fitting on the list too. It has a lot of the luxury perks that women appreciate - leather seats, Bluetooth, navigation screen and quality audio, while avoiding some of the high-ticket items aimed more at men such as high-powered engines.
It seems that women also tend to gravitate to foreign brands. When asked the top ten they were likely to buy in a study by TrueCar.com, no domestic automakers were included. Other brands are still working to win over the fairer sex. Chevrolet was in the list of ten brands they were least likely to buy.
Another study showed women literally want the temperature in their car hotter than men do - and they usually get their way. They also don't want men driving the same thing they do. This study was done in Europe, so it would be interesting to see how such a question was answered here in the states. Hummer Fort Lauderdale customers might be interested in that study.
Basically, what it comes down to is women know what they want to drive and they expect to be able to get it at an affordable price. They also would probably appreciate being treated like a knowledgeable consumer when they shop for a vehicle, but surely that kind of discrimination, deliberate or unconscious, doesn't exist anymore in the car buying world.
Your Fort Lauderdale Cadillac dealer has some models that women would love, so ladies, come on down and be treated to an enjoyable car-buying experience.
