subject: Marketing Websites for Lead Generation [print this page] Online lead generation is possible only when the client has a website. If the client doesn't have one, they often get the call center to create one. Without the presence of a website, the outbound call center team has very little to work on. The website acts like a bed on which the foundation for the online sales lead generation is laid. With the help of the website, the BPO agents can work towards an organized procedure to deal with the process of generating leads online. But creating a website is only the start of a process. The idea is to market the website among online users and consumers who look for the client or the brand online. The marketing should be such that the users looking for particular aspects can also be directed to the client's website. For example, if the user is looking for DISH TV, the website of the client selling DISH TV will show up on the search engines. This process is called search engine optimization (SEO).
The client's website can be marketed in a number of ways. To begin with, the website has to be true to the brand of the client and what the client wants to portray to the online market. It's important for the lead generation agents to know the website inside out. That way they can find out everything they need to know about the client's products and services, along with the navigation path that will allow users to get to their requirements on the website. Users on the internet do not have much time to dig around for information. They need specific pathways. That's something that the BPO designers need to pay attention to. An explanatory sitemap on the website is a must.
The call centers can use different ways of marketing the website. The sales lead generation agents can use the commonly accepted procedures of marketing the website like submitting articles and blog posts with quality content on sites that users frequently visit for information. They can visit related blogs and make genuine and interesting comments. When the call center agents do that with some amount of passion, it shows on the comment made. That way you make others of the blogosphere interested in the client's website and business. That is also a way in which you drive traffic to the website. It's important for the BPO service to do that. Traffic is the aim of any online lead generation procedure.
An increased number of call center services are using the social media networks to market the website. Ideally, social media is not a marketing platform. It's more of a branding thing that works here. Call centers have to be careful about the kind of results that they expect from social media marketing. If the BPO managers expect heavy traffic from social media marketing in the initial stages, they will be making a mistake. This form of online sales lead generation takes some time to pick up. Once the positive buzz gets around, you can have more people coming in from these referring sites.
